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At the start of 2025, I’m thinking about my own journey with AI anxiety. For months I’ve been waking up at 5am, anxiously trying to keep up with all the latest AI news by reading newsletters and testing the latest…
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something…
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I refreshed my resume and practiced answering many common…
Below is a summary of my recent article on exponential growth. We live in a world defined by exponential change, but our brains are wired to think linearly. The story of the chessboard that doubles grains of rice offers a…
Below is a summary of my recent article on exponential growth. We live in a world defined by exponential change, but our brains are wired to think linearly. The story of the chessboard that doubles grains of rice offers a…
As digital wallets such as Apple Pay and PayPal become more popular, businesses face new challenges in managing accurate customer data. While these wallets provide convenience, they can also introduce errors into stored data, such as outdated addresses or incorrect…
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more efficiently. However, a number of issues make integrating artificial intelligence into martech stacks very challenging. Here are actionable strategies for solving these and other common AI…
Who, what, when, why and how? Journalism students learn to answer these questions to ensure that the most important information is conveyed first in the article. Depending on their education, traders may not be familiar with this structure. Even as…
Creating a viral marketing video is not easy, but it is not impossible. Furthermore, viral video marketing doesn’t always require high-budget video as more and more consumers begin to value authenticity over staged content.
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed…
