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Return on investment in advertising (ROAS) has become the default metric for many marketing teams. It’s clean, precise and makes CFOs happy. Spend X dollars, get Y dollars back. Simply… right?
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate…
Shortly after news spread that Google was delaying the release of its long-awaited AI model called Gemini, Google announced its launch.
Welcome to Creator columnswhere we bring an expert Creator of HubSpot votes to blogs that inspire you and help you grow better.
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.
AI je postao mainstream.
This week’s handyman is always up for a party, and he’s got the receipts to prove it.
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools,…
AI it changes every industry it touches, and employment is no exception. While the hiring process is based on human discretion and somewhat biased decision-making, there are still manual tasks that can be automated to save time and make hiring…
Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with…
