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Competitive research tool similarweb has released its list of the Digital 100 sites with the highest traffic growth, providing insight into what’s driving traffic growth across a variety of information and commerce categories.
The fastest growing website is JustAnswer.com, an economic platform that allows consumers to consult with experts such as doctors, home improvement experts, lawyers and veterinarians. JustAnswer.com experienced 81% year-over-year visitor growth, jumping from 11.6 million monthly unique visitors (MUVs) in 2023 to a whopping 21 million visitors.
JustAnswer.com’s performance highlights the popularity of the gig economy among consumers and freelancers who can share their expertise without the added expense of storefronts and traditional advertising
ChatGPT continued to grow in 2024, growing 33% from 28.8 million monthly unique visitors (MUV) to 38.2 million MUV.
Fifty percent of the top ten fastest growing sites were in the news industry. Traffic growth on news sites has increased year over year, with the recent US election driving much of that growth.
The surprise winner in the news category is Substack, a news site for trusted independent news content. Substack is a platform that allows journalists and other writers to monetize their talent, keeping 90% of their earnings. Substack experienced 37% traffic growth, increasing from 13.8 million visitors in 2023 to 18.9 million visitors in 2024.
Similarweb shares:
“Not surprisingly, in an election year, news sites saw high growth. A real surprise? Half of the 10 fastest-growing US sites were news-focused. Like Newsweek (up 71%). But among the traditional sites is Substack — ours
overall digital winner. Its success suggests that consumers are increasingly looking for independent news sources.”
Similarweb’s statistics for clothing websites show where consumer trends are and also have surprises related to the types of top-level domains consumers feel comfortable with.
Similarweb’s insight into this category:
“The sportswear and sneaker craze shows no signs of slowing down. JD Sports emerged as the overall digital winner in the category — growing 150% in monthly active app users and 35% in web visitors. Additionally, the growth of Discount Divas and Depop reflects the increasing demand for sustainability and affordability in fashion.”
Peppermayo.com experienced the highest growth for apparel websites, climbing 416% from 58.8K monthly unique visitors in 2023 to 303.7K in 2024. T
The top traffic clothing website is Quince.com, a fashion company that offers fashion clothing for men and women at reasonable prices. They are not fast fashion, but focus on everyday things as well as clothes that a grown man or woman could wear on a night out or on vacation. Judging by the images posted on their website, it seems that they have focused on the relatively underserved segment of the 30s and up clothing consumer and have certainly cracked it as their monthly unique visitors jumped 176% from 2.06 million monthly unique visitors to 5.68 million visitors. How did they do it? Something that may contribute to their success is that Quince encourages its customers to leave reviews with pictures, which in turn makes it easier to see how the clothes fit on real people and read reviews on the clothes. Discounts offered to repeat customers and their liberal return and exchange policies encourage a positive customer experience, a strategy that made companies like Zappos extremely popular in the early 2000s.
Something else that’s interesting about the ranking of clothing sites is that there are two .US top-level domains, one generic top-level domain .SHOP, and one page with a hyphen in it, which shows how consumers stack up against domains that aren’t dot com and that a hyphenated domain name can still work fine.
Here are the top ten by year-over-year growth (2023 to 2024) for clothing websites:
Other notable places in the rankings are in consumer electronics which show the value of offering useful products at a reasonable price/value ratio such as SharkNinja vacuum cleaners. SharkNinja.com improved its traffic by 187%, going from 98.9K to 283.7K monthly unique visitors. SharkNinja offers popular and reviewed products.
Another notable consumer electronics brand making big strides in traffic is Yotoplay.com, which offers a unique product that may be more expensive but appeals to parental values. Screen-free audio player electronics company Yotoplay.com has seen a 130% increase in traffic, going from 199k monthly unique visitors in 2023 to 457.6k monthly visitors in 2024. Their secret is offering parents a screen-free way to attract children with stories, music and learning with a device that small children can easily use together with their parents.
Both of these sites show how profitable it can be to focus on a narrow niche, understand your customers and deliver a quality product and experience.
Read the post on similarweb about their data:
Digital 100 – the official 100 fastest growing companies on the Internet in 2024.
Read the PDF version of the report which contains detailed information.
Featured image Shutterstock/Gearstd