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Last year she was big for SEO, with big changes in the way Google ranks content.
According to the latest Sistrix Indexwatch reportThe biggest winners of the year were platforms focused on user-generated content (UGC), tools launched by AI and large e-commerce brands.
Reddit appeared as a leader among prominent performers, but his dominance asks questions about Google’s practice.
Here is a website review with the best performance and what has led to their success.
The report emphasizes Reddit as the most successful year, almost tripling its visibility in Google’s American search results.
Reddit climbed more on the scale for various keywords, from the product reviews to the noise discussion, making it the main competitor traditional content and e-trait pages.
The second big winners in the visibility of searching include:
Although Reddit’s success is significant, he raises ethical and strategic questions for the SEO community.
Google’s rules, such as his attitude about “the reputation of the page“and”Scalved content“Abuse, discourage websites from publishing content beyond their established thematic authorities. This rule aims to prevent websites from using their existing powers to rank unrelated keywords.
Still, Reddit seems to be exempt from this rule. The platform is ranked according to an incredibly wide range of keywords, from precise technical expression to general life topics, without bonding for one area of expertise.
The question is: Why does Reddit get a rank for as long as the other pages were punished because they moved too far from their main focus?
As an intrigue supplement, it is worth noting that Reddit has an agreement in a place with Google for a wider search distribution. Although this partnership is not fully transparent, it causes additional concerns about the righteousness in the Google Ranking System and whether certain platforms will obtain privileged treatment.
While the largest platforms were most acquired, several smaller ones stood out:
The report states that many places relied on the “program” SEO strategies.
For example, CK11.org used resources that triggers Ai to rank thousands of educational inquiries.
Lily Ray states in the report:
“For some of the winners, the growth of visibility arose from the” SEO SEO “strategy, which uses automation for scaling of pages that target many different queries to search relevant to the basic website offer. For example, the CK12.org page, which claims to be “the most powerful artificial teacher of artificial intelligence,” has noted a significant growth of visibility, mainly thanks to the “FlexBooks” and “Flexi” subdivocox.
UGC platforms had a year of breakthrough. With Reddit, pages such as Quore, Stack Exchange and Github have gained significant visibility in search.
Hubpages, especially his Discover underdogs, also appeared as the main winner, growing on the ladder aiming to go to topics like jokes, pet tips and music.
Google’s algorithm seems to favor UGC platform even when individual articles vary in quality.
The report states:
“Interestingly, many of these articles resemble low quality content that often causes degradation due to the update of Google’s algorithm that targets unwanted content. This suggests that Google’s algorithms could give more weight to prioritize UGC websites such as HUBPages, which contain authentic human experiences and contributions, compared to punishment or degrading individual articles involved on these pages. “
E-commerce platforms have recovered after several challenging years.
Carters.com, for example, made progress by ranking according to popular key words such as “Baby Clothing” and “Child Clothing Clothing Store”.
Other brands, such as Nike, Lenovo and ebay, have also experienced steady growth thanks to website update, platform migration and better go to keywords.
This year’s biggest winners of SEO reflect the three main trend:
The rise of Reddit points out the broader discussion: does Google play fair?
While most of the website is held with strict standards for authority and expertise, Reddit seems to work according to different rules, ranking in almost every vertical. In combination with a search contract with Google, this raises questions about transparency and equality in search standings.
As we enter into 2025, it is clear that the websites must be adapted to the developing rulebook-one in which authenticity, artificial intelligence strategies and ethical considerations play a role in success.
Prominent picture: Eamesbot/Shutterstock