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E-E-A-T Quick Wins — Whiteboard Friday - adtechsolutions

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E-E-A-T Quick Wins — Whiteboard Friday



So let’s get down to some EEAT quick wins.

Use real authors

Quick win number one: use the real authors. This is fundamental when it comes to useful EEAT content. Users want to be confident that the person writing the content actually knows what they’re talking about. So if you’re not using real authors, that’s a problem because, again, that’s something people can see and they might not believe you. So, use real authors whenever you can.

Author bios

Another thing is the bios of the author. This is where, instead of just the author’s name, you want to have a bio so users can read and understand exactly why they should trust that person because then, again, it shows what kind of experience and credibility they have, so all those aspects of EEAT.

Author pages

The third are the author’s pages. So, once you’ve got your authors and their bios, have an author page that links directly to that author, specifying everything that has to do with their experience, their credibility. You can link to other pieces of content they’ve written, their social media profiles. It’s another way to really help increase EEAT, and it’s something users and Google like to see.

Designation of the scheme

Next, we have schema marking. This is more for your search engines because the schema markup is the code that describes the code. So you can use schema markup in your content on author pages to determine who the person is so Google can better understand who is behind the content and what their credibility is based on.

Including editing time

Next, we have the inclusion of editing time within the content. So, let’s say, for example, you publish content related to medicine. Things can change a lot within your niche, and there are also many people you could review content for.

This is where, within your content, you can determine who wrote the content, when it was last edited, and who actually edited and revised that version of the content.

So this is something that you can also do to make it very clear to people in terms of knowing the timeline of that content. This helps users, and Google has much more confidence in that content itself.

Use original images

Next, we use original images—obviously, no stock photos—which means you should actually go out there and get original images to include in your content because that, again, adds a whole new level of confidence to users that you are who you say you are, and people can actually see it on the site.

Ask ChatGPT for help

Then seek help from ChatGPT. So this wouldn’t be complete without talking about ChatGPT in the AI ​​world we live in. But ChatGPT can actually help in the sense that if you have written content, you can put it into ChatGPT and basically ask it to critique ask it based on the EEAT signals and what they mean. You can ask ChatGPT to provide you with additional analysis and ways in which you can improve that content. So that’s really helpful advice you’ve got there.

Hire experts

The last thing is if you don’t really have experts in your niche, go hire them. Reach out to your network, go to specific websites and hire someone to help you with content. Even if they don’t work for you full time, just to have a little help from someone who is an expert, it really adds a lot because then you can take advantage of that and mention in your content that it was actually written with an expert in your field.

So those are some EEAT quick wins.



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