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This year’s winners are an example of the power of creativity, innovation and cooperation in modern marketing. From the campaign redefining the connection of the audience through the content adapted to the breakthrough use of technology, such as artificial intelligence and automation, these items have set a new standard. The brand partnership appeared as a driving force, unlocking new markets and opportunities, while the convincing narrative proved to be necessary to create unforgettable stories across different formats. Each winner introduced a remarkable brand’s visibility and a lasting impact, which shows how thoughtful strategies can leave a deep impression on the audience and promote brands to new heights.
Epsilon’s cooperation with Currys for the Samsung TV campaign created a scale in retail media. The campaign has received the best use of the retail media by using the full -fledged strategy combining display, online video and CTV to involve technology enthusiasts. The campaign, which uses the first page of the Currys and the Epsilon ID, has created awareness and rides online and in the store. The strategy led to a 46% increase in conversions with return on investment payments 3x and increased the sales in the store by 20%, which attracted 56,000 visitors to Currys. This innovative approach was placed by currys’ Techhunters as a pioneering solution of retail media, smoothly mixing the audience with a measurable impact on sales.
The international editorial team of T Brand Studio, part of the New York Times, set a new standard for branded content and received the editorial team of the year. Although they were a small team of three, they achieved 47% increase in global campaigns and created award -winning work across podcasts, videos and written journalism. The main events include Crea campaigns, strengthening the rights to feminist and disability and wellcom, focusing on health and climate change. Their podcasts for Audemars Piguet and L’Oréal ranked among the best in global graphs, while their commitment to diversity and integration has transformed industry standards. Their impact, recognized with 11 industrial awards and publisher awards, continues to increase global growth.
This year, Sela and Newcastle United joined and arranged three awards: the best cooperation, the best event and the best use of technology. Through the campaign “do not intense” the crowd of Sela and Newcastle United worked with Rnid and Cutecircuit the introduction of haptic technology in NUFC shirts, allowing fans of the deaf to experience the noise of the stadium as touch feelings. The initiative debuted during the Premier League match and reached over 5 billion people and set a new scale for sports accessibility, with the main leagues such as Premier League and La Liga.
Sela also presented its expertise “We Are One”, a cultural celebration that illuminated Newcastle’s monuments using 3D projection mapping and water screens. This event, which attracted more than 15,000 participants and reached 450 million worldwide, strengthened the session with fans and parties and mixed an extensive spectacle with a meaningful community involvement. Together, this effort has strengthened Sel’s reputation in the field of innovations, cooperation and unforgettable experiences.
Explore all Europe 2024 Digiday Awards below.
Executive agency performance year
Tom Huggins, Group Digital and Data Director
The best platform for advertising
Tech AII Tech Appvin helps advertisers to address the right users
The best partnership of the brand/publisher
Partnermatic – Revolution of European Affiliate Marketing
The best web with a brand content
Birdie: Flock, Social Social Network
The best cooperation
Sela x Newcastle United – Understanding the crowd
Best contextual targeting of offer
Gumgum and Havas – BBC Doctor Who Christmas Specials
The best innovation of digital product
Maestro, curatorial platform Equative, scale of alternative ID
The best practice of ethical data new
Utiq: Authentic consent service with telco
The best event
Sela x Newcastle United – We are one
The best data strategy of the first party
Pharosiq: clearly different, strategically smarter.
The best cooperation with the influence
Dexerto Media Group, PhD UK, Squarespace: built differently
The best campaign with multiple platforms
UEFA x ERC – Get trained, save CPR CPR campaign
The best marketing campaign focused on the purposes of new
UEFA X ERC – Get trained to save CPR CPR campaign
Best use of data
Sky X Movial Ink: Personalized Sports Involtage of Fans
Best use of emerging technology
Attention Optimization: Totalenergies WaveMaker Lumen Research
Best use of the interactive content of the new
Accurate television, generation media and panini
Best use of personalization of new
Vyde, Mgomd & Nissan-personization conducted by proceedings
Best use of retail media new
Currys x Epsilon: TVS hit a place with technology hunters
Best use of social
Advertising Creative & Dimes Cool Lime Mix
Best use of technology
Sela x Newcastle United – Understanding the crowd
Best Using Video
Advertising Creative & Dimes Cool Lime Mix
Campaign of the year new
Advertising Creative – Dimes Cool Lime Mix
Editorial team of the year
T brand, content studio New York Times Advertising
Most innovative publisher
Mail Metro Media: A three -meal approach to innovation
The most innovative technology provider new
Brandtech pencil: The only marketing tool Genai end-to-end
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