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Google Ads recently introduced a new dashboard tool called Brand Report, and it could be game-changing for brand advertisers.
Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across different reports, making it time-consuming and error-prone to get a holistic view of campaign performance.
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However, the brand message simplifies things dramatically. It consolidates data from different tools and gives you a centralized hub to analyze key performance indicators (KPIs) and understand how your campaigns are performing across different demographics.
Here’s an overview:
Why do we care? Brand Report solves a critical problem for brand advertisers. By providing deduplicated metrics, you can:
Important Considerations:
While the first version has some limitations, the Brand Report represents a significant step forward. Watch for future updates that include support for additional campaign types such as Search, Shopping, and Peak Performance.