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Google Criticizes Bing For Mimicking Google’s Homepage - adtechsolutions

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Google Criticizes Bing For Mimicking Google’s Homepage


Parisa Tabriz, head of security for Google Chrome, criticized Microsoft for a new strategy involving Bing’s search interface.

In a post on X (formerly Twitter), Tabriz slammed Microsoft’s decision to mimic Google’s homepage design, calling it “another tactic in its long history of ploys to confuse users and limit choice.”

She concluded her statement with harsh words: “New year; new low, Microsoft.”

The criticism comes after Bing introduced a controversial feature that mimics Google’s user interface when users search for “Google” or “Google.com.”

Microsoft’s hidden new Bing interface

When users who are not signed in to a Microsoft account search for Google on Bing, they see a page that looks a lot like Google’s home page.

Screenshot from: Bing.com, January 2025.

The page has a search bar in the middle, a banner with animated figures similar to Google Doodles and a message that says: “Each search brings you closer to a free donation. Choose from over 2 million nonprofits!”

This message links to the Microsoft Rewards catalog, where users can donate their rewards points to non-profit organizations.

The design makes it difficult to see Bing’s branding by scrolling down the page a bit to hide the Bing logo.

Users may only realize they’re still using Bing when they scroll or interact further with the page.

Try to retain users

Industry watchers love it The Verge note that the move appears to be aimed at users setting up new Windows PCs, who might initially search for Google through Microsoft Edge’s default Bing search engine.

The design change could potentially keep users who might otherwise switch to Google’s search platform.

Many of these users are looking to Google to change their search engine. Microsoft’s change aims to prevent users from leaving Bing.

While tech-savvy users might notice this strategy, it could convince less experienced users to keep searching on Bing, helping Microsoft retain more users.

Broader context: Search engine wars

This latest tactic highlights the ongoing competition between Microsoft and Google in the search engine market.

Microsoft has used a variety of strategies to promote its Bing search engine and Edge browser, including pop-ups and changes to Chrome’s download pages.

In parallel, Google encouraged users to download Chrome and set Google as their default search engine, even though its methods did not involve outright fraud.

The rivalry between Google and Microsoft is still fierce. In December, Google’s search engine maintained its dominant global position market share of 89.74%, while Microsoft’s Bing held 3.97%.

Final thoughts

As Microsoft continues to push for greater adoption of Bing, the company’s latest tactic raises questions about user trust and transparency.

While the mimicry might improve Bing’s metrics in the short term, the backlash from users and industry leaders could hurt Microsoft’s reputation.

Whether Microsoft will respond to the criticism or double down on its strategy remains to be seen.


Featured Image: covop/Shutterstock





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