Google Expands AI Overviews In Circle To Search

Google is introduced updates to the “Circle to Search” tool, making it more useful for marketers, businesses and Android users.

Circle to Search lets you circle, scribble, or tap anything visible on your phone’s screen to instantly search the web without switching apps.

With enhanced AI insights, the tool is better equipped to deliver actionable insights—especially for visual searches.

AI previews now cover more visual searches

The most significant update is the extension of AI Preview to handle a wider range of visual search results.

You can circle objects like trending products, competitor ads, or storefront logos to get an instant summary using artificial intelligence.

Screenshot from: blog.google/feed/circle-to-search-new-features/, January 2025.

For example, suppose you spot an interesting product in a social media post. In that case, you can circle it to generate an overview of the brand, price, related products and links for further research.

This makes it easy to research trends, analyze competitors, and track what resonates with audiences.

Navigation searches

Google is improving Circle to Search to make it easier for you to find and use information. Now you can quickly visit a URL, send an email or call a phone number.

Circle to Search will recognize numbers, email addresses and URLs on your screen so you can act with just one tap.

Why this is important

Visual search can help marketers understand consumer behavior and identify opportunities.

Through Circle to Search, you can pull information from social media posts, competitor materials, or real-world things like event tags or product displays.

This approach to insights can help make data-driven decisions faster.

Availability

These new features are rolling out now for Android users.