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How To Move From Page 2 To Top Positions - adtechsolutions

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How To Move From Page 2 To Top Positions


Today’s Ask SEO Question comes from Roy from Dinajpur:

“My website URL [is] more [in] position no. 15. How can it be increased to no. 3 or 4?”

Great question and probably one of the top five questions. The answer is situational and easier to solve if you don’t think too much.

The first thing you need to do is look at the current pages in the top 10 positions and create a list by pages:

  • What do they have in common.
  • Discussion topics and topics they cover.
  • How much internal connections that refer to these pages.
  • The number of quality and spam backlinks each page has.
  • On-page factors like HTML structurescheme and content quality.
  • Content formatting and whether they present content in formats that are easiest to understand and use.

I like to do this in spreadsheets because it allows me to assign values ​​from one to 10 and add them up or more easily see what’s missing and what’s included across sites.

If you assign a number to each page with the aspect I’m looking for, I can add columns and rows up to see how common it is based on the higher number.

If you only use one (1), which means it exists on a page, the higher the number, the more pages there are. If I’m rating quality of content, UX, formatting, source, etc., I’m assigning a one to 10.

After summing across or down, I can see which pages are the best and see why. From there I can start working on my variant and create an even better experience.

Professional advice: Better experiences can sometimes mean less content, removing certain sections because they may not be relevant to the topic, or adding things I hadn’t thought of but make sense.

But don’t rely on this alone. Go deeper into features on pages and within websites that are ranked above you, then take a look at your own page.

Start browsing your own content or page

Now ask yourself:

  • Do I have the same content or not?
  • Is my content or page sharing something unique or more useful than this?
  • They all have X content, but is it thematically relevant to the query I want my page to serve?
    • If not, please delete it so my site is more on topic.
    • If yes, please add.
  • What could be better explained or clearer examples could be used that theirs lacks?
  • Can I easily absorb text or would I like graphics, tables, videos, sound clips, images and infographics improve?

These are ways you can start creating more useful content on your site. Then look at some other factors that can help. Internal links may be a good place to start.

Where on my website do I mention this topic, product or service and will a link to my page help the website visitor?

If those same pages have traffic and backlinks and are being shared on social media, add an internal link. Just make sure it benefits the end user and isn’t just there for SEO.

Now see if you have conflicting internal links (links to different pages with the same keywords and the same intent).

In some cases, backlinks can be a factor, especially with “Your Money Your Life” (YMYL) and medical inquiries. What does your site have that others don’t and what makes it more credible than theirs?

You can use this to ask websites that link to them to include you or replace their links with your resource instead.

Another option is to start building quality links to your resource, but avoid spam tactics like bulk emailing, hosting, scholarships, grants, forum and blog comments, PBNs, and link exchanges.

Technical audit and on-page SEO can help you too. Schema doesn’t help with rankings, but it does help with rich results and lets search engines know what your page is about. Make sure yours is not out of date and up to date.

Check yours header tagstitles, descriptions and words. In doing so, also ensure that your content is roughly the same reading level and language style as the audience you want to reach.

See the entire page

Another thing to consider is the site as a whole.

Having one or two quality pages is fine, but what about other topics that work for the same audience and would be interesting for them to read after they finish the page they’re on? This applies to e-commerce, publishers and everything in between.

Are you using AI and LLM for content creation? You should probably delete that content immediately if you haven’t edited it so that you have information that only an experienced person would know.

If you use LLMs to create content, you are recycling existing knowledge instead of adding something new. It’s the same as scraping four or five pages and using an article spinner to get results.

Is there weak content that is also in the category or recommended? Delete that too. Same with third party recommended articles and ad networks.

Having a few good quality pages is great, but if a person clicks on the next article and it’s thin, outdated, or inaccurate, you’re providing a bad experience, and some algorithms may use site-wide classifiers.

Those thin and spammy pages that don’t educate and don’t provide solutions affect high quality pages.

All else being equal between you and another site, those low-quality pages could be the deciding factor in whether your high-quality page gets to the first page and who stays on the second page, all else being equal.

The same goes for page and page speed. Yes, they are important, but not so much unless you are a publisher.

Do everything right and you should get there

Sometimes you can do everything right and have the best experience, but Google, Bing, Yahoo, Baidu or Naver don’t get you on the first page or the top positions. Then you magically jump there, as well as the other pages during the basic update.

There’s no one-size-fits-all solution to getting into the top five positions from another page, but if you do everything right, you should get there eventually.

Fix the above issues and then keep working on it. It pays off in the end and you will probably see your website and pages start to get on the first page and go to the top positions when you improve enough.

If you are on the second page, it means that your page and your website have a quality that is worthy of trust.

Now it’s a matter of fine-tuning that experience so that it can become a first-page result. The advice above should help you diagnose what might be better; after you finish, the game waits if your experience is already there. Hope this helps.

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Featured Image: Paul Poetry/Search Engine Journal



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