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Inmar Intelligence Sharpens Focus on Healthcare and Martech with Strategic Divestiture


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inmar intelligence, a leader in technology-based solutions, announced the sale of its Supply Chain Solutions division to DHL Supply Chain. This strategic move allows Inmar to prioritize its Healthcare and Martech divisions by continuing to drive innovation and deliver greater value to customers and consumers in these rapidly evolving markets, while offering the opportunity to build on Inmar’s long-standing leadership in returns solutions via DHL. . Inmar retains and continues to invest in its pharmaceutical reverse distribution business, including Rx Returns and Rx Recalls.

“The divestiture paves the way for an even deeper focus on Inmar Intelligence. This focus will focus on executing an even more aggressive innovation pipeline on behalf of Healthcare and Martech customers across our network,” said Spencer Baird, CEO of Inmar Intelligence. “This innovation includes upgrades to all aspects of our commercial offering, not just new or significantly improved products.”

Inmar drives Healthcare and Martech innovation to improve security, access and affordability while helping brands and retailers increase consumer engagement and achieve even stronger loyalty. Both divisions continue to leverage cutting-edge data science and artificial intelligence (AI) solutions.

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  • Pharmaceutical reverse supply chain management: A major US Department of Health and Human Services (HHS) contract valued at $62.9 million to date as part of a 5-year contract with a potential value of up to $224.9 million underscores Inmar’s leadership in pharmaceutical reverse logistics solutions.
  • Drug Chain Security Act (DSCSA) compliance expertise.: Contracted with all major health system GPOs for security and compliance solutions, including DSCSA. Inmar’s serialization solutions serve more than 17,000 pharmacies nationwide.
  • Investment in technology: Development of AI-driven pharmaceutical supply chain, financial systems and analytics services to ensure safety, compliance and adaptability in a dynamic regulatory environment.
  • Savings: Martech will save consumers more than $11 billion in 2024 alone.
  • Personalized incentives and media: Inmar’s Flex Offer technology provides tailored promotions that match the behavior, preferences and buying patterns of individual shoppers. By combining AI-driven insights and real-time consumer data, Inmar helps brands and retailers drive deeper loyalty and engagement.
  • Media solutions based on artificial intelligence: Inmar is at the forefront of using artificial intelligence to optimize influencer marketing strategies and wider media campaigns. Powered by artificial intelligence, Inmar’s Moments technology delivers personalized campaigns at the most contextually relevant times, ensuring messages resonate with consumers. Inmar’s recently released proprietary Commerce FitScore uses artificial intelligence to match brands with influencers whose audiences match campaign goals, driving measurable results for brands.
  • Expanding networks of digital incentives and retail media: Inmar’s recent partnerships with ADUSA and Axonet have expanded its digital incentives network to an additional 2,000 grocery stores in 23 states and expanded its reach into the fast-growing convenience store market, increasing consumer access to savings nationwide. In addition, Inmar’s retail media technology powers networks for retailers like Northeast Grocery and leverages its advanced advertising platform to deliver measurable results for brands.

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“Inmar Intelligence and DHL share a deep commitment to customer-centric innovation,” said Spencer Baird, CEO of Inmar Intelligence. “With this, we are confident that DHL will build even greater things on the foundation of Inmar Supply Chain Solutions that we have developed over time.”

The integration of Supply Chain Solutions into DHL Supply Chain underscores the continued value of Inmar’s innovation in reverse logistics while ensuring a smooth transition for customers and associates who will benefit from DHL’s global logistics expertise.

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