InMoment Launches New Location Performance Scoring System

InmomentThe leading provider of integrated solutions to improve experience (XI) ™, announced the introduction of a new scoring system with the performance performance. This includes an improved industry score that directly correlates the effort to manage reputation with Google profiles and revenue generation. In addition, the system contains a new individualized target score that allows brands to measure the performance of locations based on metrics that are in line with their business strategy.

“Our mission is to seize businesses to use customer feedback to act today and predict tomorrow”

The improved industry score deals with critical challenges faced by marketing professionals across industries, from brand managers to SEO leader. The analysis of more than 60,000 Google business profiles in 13 different sectors developed an industrial -specific inmoment, proprietary metric based on the volume of reviews, stars, business images, and others that transforms how businesses understand and improve their brand performance outside the standard star Standard assessment star.

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The new target score seizes brands to create their own score, which leads to the most important behavior of their business strategy. Organizations can decide how to measure their location and adapt the score to reflect the unique goals of their brand. By focusing on the metrics that care most, businesses that can be improved by results.

“Our mission is to seize businesses to use customer feedback to act and predict tomorrow,” said Sarah Speigle, product director, reputation management, inmomement. “In accordance with this, the new position scoring system will help our customers better understand what they are doing well and where they can improve versus industrial standards, but also set their own scoring system to improve their individual position, although concerned the goals and standards of the company. This dual approach helps to promote action and correlate metrics and events directly on the revenue driver. ”

What differentiates this solution is its approach focused on the return on investment. Unlike other reputation management tools, it weighs inmoment in specific features that lead to a Google profile based on extensive research, allowing marketing leaders to take self -confident and targeted decisions that make more location visits. The scoring system, adapted to each industry and customizable for each organization, provides a transparent division of its contributing metrics and the performance of the time offered by businesses to increase the performance and sale of the brand. This proprietary system changes a comprehensive data analysis to clear, action steps, eliminating the time consuming process of extraction of manual knowledge.

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Yo-chi, a popular Australian brand of frozen yogurt, shows the effectiveness of this approach. After implementing Inmomes’ reputation management, the company recorded remarkable results in less than a year: 74% increase in their industrial score, followed by 123% increase in Google profile impressions and 92% strengthening navigation clicks. The brand dramatically improved the rate of response to a review of 1329%, reduced response times by 87%and maintained an impressive 4.6 stars with 91%positive reviews.