Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide

Insights and data-driven best practices to make them relevant, engaging and effective Shoppable CTV and digital ads this holiday season and beyond

NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected television (CTV), linear and digital advertising, today announced the release of “Holiday shoppable advertising without packaging.” As marketers embark on the next frontier of advertising, this guide provides best practices for using shoppable ads to shorten the path to purchase.

“Shoppable ads present a remarkable opportunity for advertisers to use the biggest screen in the home to convert passive viewers into active shoppers.”

Highlights from “Holiday Shoppable Ads Unwrapped” include:

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• Comparing the performance of interactive and shoppable ads: Analyzing approximately 380 billion global video impressions served on its platform, Innovid found that interactive CTV advertising – a subset of which is shoppable advertising – generated 92 seconds higher engagement compared to standard pre-roll and 10x higher engagement than standard video.
• Tips and tricks for effective ad buying: Based on the work of Innovid, which runs thousands of shoppable ads for the world’s largest advertisers, the guide is full of best practices that can be applied across verticals—from using call-to-action actions to reducing the number of “clicks” per action, and maximizing QR code time.
• Real-world case studies on the impact of shopping: The guide includes stories of brands that have used BTV shoppable ads to boost their holiday ad performance, increase ROAS and increase sales.

“Shoppable ads present a remarkable opportunity for advertisers to use the biggest screen in the home to convert passive viewers into active shoppers,” said Dani Cushion, CMO, Innovid. “This is not the state of the future – we see thousands of advertisers succeeding with this ad format every day. It’s time to buy a TV.”

To download the full manual, click here.

About Innovid

Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement and optimization of connected television (CTV), linear and digital advertising. Through a global infrastructure that enables cross-platform ad serving, data-driven creative and measurement, Innovid offers its clients always-on insights to optimize ad investments across channels, platforms, screens and devices. Innovid is an independent platform that leads the market in converged TV innovation through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York, Innovid serves a global client base through offices in the Americas, Europe and Asia Pacific. To learn more, please visit https://www.innovid.com or follow us LinkedIn or X.