Integrate Welcomes Mehul Nagrani as New CEO to Lead the Next Phase of Growth

Integrate Ready to expand your capabilities to centralize lead management for all leads

Integrateleading B2B marketing platform for lead management, announced the appointment of Mehul Nagrani as CEO. This leadership change represents a new chapter for Integrate as the company enters a transformational phase of growth, innovation and market expansion. As it evolves, Integrate aims to solidify its position as a centralized lead management platform that seamlessly manages leads generated through all inquiry channels.

“The next phase of Integrate is about leveraging our strengths and unlocking the potential of the rapidly changing marketing landscape towards centralized lead management,” said Mehul. “Despite 14,000 MarTech SaaS platforms, B2B marketing remains extremely inefficient. 100 years later, John Wanamaker’s quote still rings true because half of all marketing dollars are often still wasted. Integrate’s unified approach to lead management reduces waste and delivers the industry’s highest return on investment. I am excited to be a part of the next chapter of growth at Integrate.”

Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase

“Integrate’s next phase is about leveraging our strengths and unlocking the potential of the rapidly changing marketing landscape towards centralized lead management,” said Mehul Nagrani, CEO of Integrate.

Mehul brings a wealth of experience scaling businesses from mid-sized to successful enterprise-level businesses, delivering go-to-market results, driving product strategy and developing high-performing teams. Most recently, he served as managing director and head of the Americas for InMoment. Mehul has also held leadership roles as founder and CEO of Fokal AI, EVP and CEO of Digital at Univision Communications, along with consulting and engineering roles at McKinsey, Micron Technologies, Intel and TCS Nortel. His expertise in SaaS software, digital media, advertising marketplaces and artificial intelligence aligns with Integrate’s vision of a diversified approach to lead management and data management.

Marketing Technology News: How DAM platforms are evolving today – the impact of artificial intelligence in digital asset management

To better meet the changing needs of marketers, Integrate is now able to drive the same volume of leads from multiple channels, including recorded lists, social media and events, in addition to its continued dominance in content syndication. The move marks a key milestone for Integrate, which has long been recognized as a leading lead management provider for content syndication. By expanding its scope, Integrate has seized a much larger market opportunity and set the stage for significant scale and impact.