LinkedIn Report Reveals Most In-Demand Marketing Skills

The number of jobs in marketing is increasing, and many experts are satisfied with their roles. However, rapid changes in technology and the working environment pose new challenges.

The LinkedIn Marketing Jobs Outlook report offers insight into the changing job market and strategies for career development.

Here are all the data from report that you need to know.

Marketing jobs are recovering

The report highlights a strong recovery in employment opportunities in marketing.

Marketing job postings on LinkedIn have grown by 76% from year to year.

Industries such as technology and financial services, which had experienced significant layoffs, are now showing steady employment growth.

Job satisfaction is high, retention remains a challenge

Despite the challenges in the workplace, job satisfaction among retailers is extremely high. According to the report, 67% of Chief Marketing Officers (CMOs) are “completely satisfied” with their roles.

However, retaining top talent remains an obstacle, with 55% marketers who are considering leaving their current position if a better opportunity presents itself.

Changing jobs overwhelms many marketers

The rapid evolution of the marketing industry is a double-edged sword. While it encourages innovation, it also leaves many professionals feeling overwhelmed.

The report notes that 72% of marketers struggle with the rapid evolution of their roles and 53% worried about falling behind due to technological advances.

Skill of the Year: Collaborative Problem Solving

Collaborative problem solving was identified as “Skill of the Year” in marketing.

This capability, which emphasizes teamwork and customer-centric decision-making, has seen a 138% growth in demand.

Companies are increasingly valuing marketers who can navigate complex challenges with agility and foster team innovation.

Ultimate hard skills for marketers

Technical expertise remains key in marketing, and demand for specific hard skills is growing:

• Creative performance: The demand for this skill has increased by 443% in the past two years.
• Artificial intelligence: AI skills have increased 392% during the same period.
• Marketing technology: As platforms and tools have evolved, skill in marketing technology has grown 351%.

What does this mean?

To stay competitive, LinkedIn advises marketers to focus on three key strategies:

1. Improving skills: With artificial intelligence reshaping the industry, professionals should prioritize learning new tools and technologies. Courses such as “Generative AI for Digital Marketers” are among LinkedIn Learning’s top recommendations.
2. Agility: Marketers should embrace change and adopt a growth mindset to stay adaptable to evolving consumer behavior and technological advancements.
3. Cooperation: Breaking down silos and promoting cross-functional teamwork can encourage creative problem solving.

Conclusion: A year of growth and innovation

LinkedIn’s latest Marketing Jobs Outlook report shows that the industry is changing rapidly.

While there are challenges such as workplace stress and technological change, there are also many opportunities for growth.

Marketers can succeed by staying informed, embracing change and improving their skills.

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