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The target has published its own The latest earning resultsIncluding the Q4 2024, and despite the current and consistent predictions of the Zuckerberg Facebook Empire’s collapse, real data show that the target continues to exceed power to power.
First, after use, the Meta added more to the Q4, taking it to 3.35 billion users in its applications.
AND a constant increase in threads He may have helped in this regard, although Facebook remains the most popular surface. But again, Instagram now has more users than Facebook in EuropeAlthough in any case, combined, the target continues to expand its audience, which will provide more opportunities for traders and more dollars for the company.
On that front, the target recently announced Initial test of the adWhat will help further construction of this element:
The target has brought huge Q4 revenue of $ 48.39 billion, taking it $ 164.5 billion for the whole year. By comparison, the target brought $ 134.9 billion in 2023.
The vast majority of the company’s entry is still coming from the ad (96%), and the rest of its bets have just begun to get any significant attraction on the market.
But this time they also contributed to its numbers:
Reality Labs, his VR and AR division, have reached a new revenue record at Q4, as more people bought Ray Ban Meta glasses and garden units.
Indeed, Ray Ban Meta Sales has exceeded expectationsand will continue to become a greater contribution to the meta -in the bottom, as their functionality spreads (in the end in Ar also), while the app quest Came to the top of the APP Store ladder on Christmasreflecting the number of searching for units that Santa has delivered.
Still loses money on these bets as a whole (target projects that will spend 65 billion dollars only for the development of AI this yearWhile you can see current losses for the laboratory for reality) in the list above), but we see the initial seed of promises for the vision of Meta and where that investment could eventually lead to the company.
And where it could lead is dominance on the market, especially in VR, where there really has no rivals yet.
And as the company’s intake continues to grow, with its total revenues by 22% compared to one year, now is the time for the target to make these key investments in its future.
The target also becomes smarter with its ads and presenting them more during the course.
And again, that is before the niche factor 300 million usersAnd the rise, it represents another huge canvas for promotions of the target.
(Update: UA a separate postZuckerberg also announced that Threads is now up to 320 million active users.)
Which will further increase its income by user:
This chart should be happy with all the target of investors, and although some users complained about growing ads in the target apps, this obviously did not affect the overall use, with all its key measuring data at this stage.
Although this could still be changed as a result of a meta -revised moderation strategy, in Translating to Community Notes Accessand withdrawing a third party of facts. Some now want to leave the target of apps in protest because of what they see as Zuckerberg worshiping the demands of President Trump towards this front.
But at the same time, Zuckerberg’s decision-making will probably be good for work here, and the company hopes to get a service to help maximize its expansion to Europe, develop AI models of the next level and continue with the development of the VR.
He also hopes that he will avoid the influences of foreign tariffs on imports, with many of his components of brackets made in China and other regions. Trump’s vow to increase the tariffs to seek more favorable contracts for the US, it could have a big impact here, especially on the meta AR glasses, which is still working to reduce costs to make them more attractive to the consumer product.
As such, if the target can enter Trump’s team, it could have a number of advantages, and reports suggest that Zuckerberg himself Wanting to buy a house in Washington to strengthen these relationships.
Although you may not like it, Zuckerberg’s moves make sense. The question then is whether increased risks of misinformation have outplayed wider benefits for work as a result of this displacement.
And also, if Zuck and Co. They really care about it.
In terms of other influences, the target are also further grappling with EU regulationswhat recently saw him another $ 841 million to violate antitrustovsky. Also still rationalizing its staff, with Another circle of reduction of work in OctoberAlthough its total number of large numbers increased by 10% in 2024.
On the other hand, in terms of potential gains, the target is a lot of benefits from the confusion around Tiktok’s status to the US Move away from the platform For more stability.
Meta also develops a plan In your apps, arrange AI bot profilesWhat sounds weird, but it could also end up increasing the application revenue, providing multiple users with a dopamine hit of additional engagement.
Overall, it’s a great result for the target, drawing its key forces and a firm market positioning. This is probably a leading road in three key areas of technological development, in AI, AR and VR Connection, while still brings more money despite the focus to the next phase.
And while not all his decisions were popular, the data did not lie, and the target seems to make the right moves to start business forward.
User influences are another question, and too often they are only asked with any force in retrospective. But as a business report, there are few companies with better chances.