Meta Updates Audience Targeting Options for Advantage+ Catalog Ads

Here’s a quick but potentially valuable note users for Meta Advantage+ Catalogs.

As part of a meta -wider pressure According to their automated elements of advertising adsRemoves the “audience type” option for Advantage+ catalog ads with the aim of selling.

But advertisers will still be able to Retarget ads and/or find potential customers who use Catalog Custom audience.

As you see in this example, Meta’s Advantage+ catalog ads are designed to highlight The most relevant products that are shown to each user, based on their interests, intentions and actions.

Per Target::

“Advent+ catalog ads look like other individual ads, bars or ads collecting, but the products shown are dynamically shown for each person using events from your meta pixel or SDK app. traffic goals. “

Additional personalization helps to maximize performance, ensuring that the products shown are more relevant to each individual.

So far, you have been able to target these ads based on different types of audiences as part of the campaign installation, but now, the meta removal of this option and limiting target elections.

Although you will still be able to create Catalog Custom audience.

“The catalog custom audience is based on people who have communicated with products from a particular product in your catalog. You can create a custom audience and use them to turn on or off some people to see your ads. “

This will continue to be able to redirect customers who have shown interest in your products, you just won’t have it as an option within the basic catalogs of the ad.

This is an advanced target option, and as noted, the target is pushing out advertisers from adapted audiences like this one, because its own tools for automated targeting often Giving better results. But if you want to keep the control level over the target of ads, you will need to create your own custom audience for your catalog ads.

Advertisers will need to install a Meta Pixel or App SDK on their website (or in their application) to use this element, which will be a more advanced procedure. But it is worth noting that while the audience is removed, you have a target alternative.

You can find out more about the Meta Advantage+ Catalog Ads here.