Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities


MobileAction announced that it has expanded its commitment to Apple’s search advertising ecosystem. Skai (formerly Kenshoo) approached MobileAction with the opportunity to integrate its Apple search advertising business into MobileAction’s offering. The combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers throughout the lifecycle of user acquisition and growth across the Apple Search Ads channel. This partnership gives app developers and marketers enhanced tools and expert support, resulting in more efficient ad management, lower campaign costs and accelerated user acquisition rates across Apple’s search advertising ecosystem. The combined entity is poised to deliver greater value, deeper insights and unmatched client support.

Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase

“We are committed to providing 24/7 support, seamless integration and continuous innovation. Our combined expertise will undoubtedly transform the experience of our expanded client base and deliver better and faster results in the ever-evolving app marketing space.”

“We are thrilled to welcome Skai’s Apple Search Ads clients and Customer Success team to the MobileAction family,” he said Aykut Karaalioglu, Founder and CEO of MobileAction. “We offer a comprehensive ecosystem for app developers and marketers to achieve their goals – no matter where they are on their journey. This strategic partnership significantly expands our Apple Search Ads business. It solidifies our position as the largest Apple Search Ads partner, enabling us to deliver even more innovative solutions and drive tangible growth for our customers.”

Marketing Technology News: How DAM platforms are evolving today – the impact of artificial intelligence in digital asset management

MobileAction will join Skai’s existing Apple Search Ads client base – consisting of global brands – and offer to bring them into its operations and customer success team with experienced app marketing experts. The expanded team will help push the boundaries and provide improved tools, richer insights and unique support to optimize and scale their Apple search advertising efforts.

“The driving force behind this acquisition is to bring greater value to app marketers and developers who want to fully leverage the power of Apple’s search ads,” he said Yekta Ozcomert, Co-Founder and COO of MobileAction. “We are committed to providing 24/7 support, seamless integration and continuous innovation. Our combined expertise will undoubtedly transform the experience of our expanded client base and deliver better and faster results in the ever-evolving app marketing space.”

As MobileAction integrates Skai’s Apple Search Ads business unit and Customer Success team, the focus remains on delivering the best possible results for its customers and setting new benchmarks for the industry.

Write to psen@itechseries.com learn more about our exclusive editorial packages and programs.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *