Onetag partners with Anonymised to reclaim the open web with ID-less, privacy-first advertising solutions

Program advertising compatible with personal data protection shifts ahead of ahead with the integration of technology without ID into the intelligent curatorial platform onetag

OnagThe leader of program advertising solutions powered by AI, announced a strategic partnership with AnonymizedTechnology company increasing privacy specializing in activation without ID and complete program skills, without the need for third -party cookies. This cooperation brings innovative data processing on the anonymized and segmentation of cohorts in real -time on the intelligent curatorial platform Onetag and offers advertisers scalable and measurement of audience in accordance with privacy in all browsers and devices.

With this integration, advertisers can connect with a high -quality audience without ID and unlock up to 60% incremental reach across the environment that lack user identifiers. The anonymized technology processes data on the user’s device and creates cohorts compatible with real -time privacy protection, such as the depth of shifting, the time on the page, and the connection to ads and content. The partnership allows advertisers to provide personalized, non -intensive campaigns with improved performance metrics.

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The curators will be able to choose and immediately apply anonymized segments to their agreements from the audience data in the Onetag Smart Curation Platform.

Jake is the first trigger partner of this cooperation and strengthens its role as a pioneer in the advertising solutions of the first privacy. The use of ONETAG and anonymisimed conttinging technologies seizes its clients to go through the evolving digital landscape with a future -resistant approach. Through this partnership, the brands allows brands to reach new, highly valuable audiences and at the same time ensure compliance with the strictest personal data protection regulations.

“Our partnership with anonymized will redefine what is possible in program advertising. By integrating their top technology without ID into the intelligent curatorial platform onetag, we not only adapt to the landscape of the first privacy-we do our clients to do well. Advertisers can now unlock the unused potential of the audience, optimize the performance of the campaign and maintain complete compliance with the regulations, all in providing impressive and personalized experiences on the open site. This cooperation is proof of the obligation of ONETAG to manage innovations that balance the performance, quality and privacy, ” Said Filippo Gramigna, Co-Cce of Onetag.

“The partnership with Onetag is a significant step in redefining program advertising. Together, we prove that advertisers do not need user identifiers to achieve excellent campaign performance, ” said Mattia Fosci, CEO of anonymized. “By integrating our technology without ID, the first privacy with the intelligent curatorial platform onetag, unlocking the additional audience that would not otherwise be achieved by advertisers, while maintaining the highest data security standards and compliance.”

“In Jakale, we are determined to manage another generation of digital marketing by accepting innovative solutions for privacy. This partnership with Onetag and anonymized will perfectly cope with our vision and allow us to offer highly efficient program campaigns to our clients without relying on traditional user identifiers. By using this top technology, we can provide personalized and high -performance advertising while ensuring complete compliance with personal data protection regulations, ” Said Adriano Coccia, head of Digital & Media Jakala.

The aim of the partnership is to get back lost impressions across the open site and solve inefficiency caused by reducing conformity ID and restrictive principles of cookies. By combining the privacy technology with the Deal Anionymimed with Onetag AI, a controlled agreement gains access to the incremental and high -performance audience, while publishers can more effectively monetize stocks without data leakage.

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Onetag Smart Curation provides your pilot for better quality and media performance. Our Deal and AI -powered program platform provides more efficient digital advertising for open Internet and uses deeper intelligence at the level of placement to achieve your business results. We feed each DSP with curatorial, high -performance impressions from more than 2,000 directly integrated publishers using real -time data without cookies.

We filter out all waste and optimize to pay only high attention and context inventory, contextual relevance and engaged users.

Anonymized is an audience-free solution for the future-it helps advertisers to focus and measure relevant audiences for increased reach and performance-use or detect personal data. Its technological technology increasing privacy technology combines data across locations with machine learning on the device to allow accurate targeting and measurement 100% agrees the audience in all browsers and devices. Advertising without ID is essential for the future of digital advertising, because 60% of the site is already without ID. Anonymized makes the invaluable audience targeted and again measurable.

Jake based in Milan as offices around the world appears with a pioneering force in the field of data transformation, which performs as the first Italian company to achieve a prominent position in the European landscape. He has successfully surrendered the opportunities that the new economy represents, is experiencing a remarkable growth trajectory over the years. Jake, especially in marketing and sales, was characterized by its knowledge in the integration of strategy, technology and creativity, especially in marketing and sales, in 2021 reinforced its position player in the digital landscape in 2021. It serves more than 900 clients in more than 30 countries and generates annual revenues exceeding EUR 500 million. With an international team including universal and highly qualified talent, Jakala continues to offer unique and personalized solutions, leads companies to transform data and artificial intelligence and predict the constant market challenges. Jakala follows his goals with a firm belief that the well -being of his co -workers and the positive environmental impact is the basic elements for ensuring sustainable growth.