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After a year of banners, the platform for identity management and data cooperation ensures a new round of financing with Telus Global Ventures as a leading investor
In order to satisfy the growing demand for solving the monetization of data aimed at identity for media, publisher and platforms, OpticalPlatform for identity management and cooperation designed for advertising ecosystem at the age of privacy, announced the successful end of its acceleration round A. Funding was led by Telus Global Ventures with significant reinvestics from previous investors, including Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, Asterx and others.
Financing comes on the heels of the Banner Year for Optable, which now drives a number of solutions to monetize data for publishers and media companies around the world, including RAPTIVE, Hearstand The Globe & Mail. By providing comprehensive identity management and clean space solutions, optable media companies make it possible to safely use, enrich and activate audience data. This foundation promotes sustainable income growth and at the same time adheres to strict personal data protection standards and ensures that data is used responsibly and transparently.
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“The year 2024 was a decisive year for Optable. Publishers are going through one of the biggest shifts that have seen this industry, and the technology in the first place has become essential for their success, ”said Yves Poiré, co -founder and CEO of Optable. “This funding allows us to build the tools that our partners need to connect, cooperate and prosperity in a world where trust and transparency is everything.”
“The Optable team has shown the zealous ability to deal with the challenges that publishers face today while preparing them for what is before them,” he said Terry DoyleManaging Partner at Telus Global Ventures. “Telus Global Ventures is enthusiastic that it can lead this investment round and support the mission of Optable to strengthen the advertising ecosystem using the most modern technology in the first place for privacy protection. Their impressive growth and partnerships with leaders in the field demonstrate the value and potential of their solutions and help the publishers overcome complexity, adapt to changes and find real opportunities to grow. ”
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“In 2025, we are expanding our focus on cooperation with innovative publishers, media companies and platforms to help ensure that their data is usable and effective,” Poiré added. “Effective identity and audience data is now critical for every player in the ecosystem and the interoperable Optable platform has already gained market confidence in solving these challenges and providing real results.”