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Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership


The new integration allows Optimove clients to use the free cross-platform messaging app for highly personalized, engaging and effective CRM marketing campaigns.

MMDSmart, a leader in business messaging, CPaaS and call center solutions, has announced a partnership with Optimovethe first customer-led marketing platform to integrate Viber, the cross-platform messaging app, as a new integrated marketing channel. The collaboration enables Optimove clients to harness the power of Viber for more personalized, engaging and impactful customer interactions, strengthen their CRM marketing efforts and drive business growth. The new channel joins Optimove’s existing marketing channels such as mobile, SMS, push, email, WhatsApp and more.

With nearly 1.17 billion users worldwide and more than 820 million monthly active users, Viber connects people in 192 countries in 40 languages. Its robust functionality and high engagement rate make it a powerful platform for delivering personalized real-time communications.

Viber’s integration into Optimove’s marketing toolset further enhances brands’ ability to connect with their audiences through impactful, personalized, multi-channel campaigns wherever they are. This collaboration underscores Optimove’s commitment to the scalability of marketing channels and MMDSmart’s leadership in innovative communication solutions.

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Optimove clients gain several key features by adding Viber as a marketing channel:

  • Personalized recommendations and content delivery: enriches cross-channel customer engagement and enables brands to seamlessly integrate Viber interactions into any cross-channel journey. Viber can be used for AI-driven campaigns and journeys across Optimove.
  • Dynamic Orchestration: Viber’s multimedia capabilities can now be seamlessly orchestrated alongside all digital and offline channels through Optimove, resulting in increased audience relevance and engagement,
  • Advanced personalization: With more than 1 billion users worldwide, Viber offers a unique marketing, personalized approach to new global markets, including emerging regions such as Brazil and Southeast Asia.
  • Improved efficiency: MMDSmart’s reliable messaging infrastructure ensures seamless and cost-effective communication for brands of all sizes.

“The addition of Viber as a marketing channel is perfectly aligned with our mission to equip brands with innovative tools to increase their marketing impact,” says Adi Dagan, Senior Director of Partnerships Optimove. “Viber’s global reach and capabilities open up new opportunities for our clients to deliver hyper-personalized, data-driven campaigns directly to their customers. By partnering with MMDSmart, we are excited to provide marketers with another powerful tool to build lasting relationships and achieve measurable results.”

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“We are honored to partner with Optimove and integrate Viber’s unique messaging and engagement capabilities into their powerful CRM platform,” said Arie Frenlakh, CEO of MMDSmart. “The importance of personal contact in marketing in 2025 cannot be overestimated. Optimove’s ability to deliver hyper-personalized, data-driven campaigns combined with our intuitive business messaging platform MessageWhiz and Viber’s extensive global reach creates unparalleled opportunities for customer engagement and helps marketers connect with their audiences in smarter, more effective ways.”



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