Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
MMDSmart, a leader in business messaging, CPaaS and call center solutions, has announced a partnership with Optimovethe first customer-led marketing platform to integrate Viber, the cross-platform messaging app, as a new integrated marketing channel. The collaboration enables Optimove clients to harness the power of Viber for more personalized, engaging and impactful customer interactions, strengthen their CRM marketing efforts and drive business growth. The new channel joins Optimove’s existing marketing channels such as mobile, SMS, push, email, WhatsApp and more.
With nearly 1.17 billion users worldwide and more than 820 million monthly active users, Viber connects people in 192 countries in 40 languages. Its robust functionality and high engagement rate make it a powerful platform for delivering personalized real-time communications.
Viber’s integration into Optimove’s marketing toolset further enhances brands’ ability to connect with their audiences through impactful, personalized, multi-channel campaigns wherever they are. This collaboration underscores Optimove’s commitment to the scalability of marketing channels and MMDSmart’s leadership in innovative communication solutions.
Marketing Technology News: Adobe Forecasts Record $240.8 Billion in US Christmas Season Online with Black Friday Growth Outpacing Cyber Monday
Optimove clients gain several key features by adding Viber as a marketing channel:
“The addition of Viber as a marketing channel is perfectly aligned with our mission to equip brands with innovative tools to increase their marketing impact,” says Adi Dagan, Senior Director of Partnerships Optimove. “Viber’s global reach and capabilities open up new opportunities for our clients to deliver hyper-personalized, data-driven campaigns directly to their customers. By partnering with MMDSmart, we are excited to provide marketers with another powerful tool to build lasting relationships and achieve measurable results.”
Marketing Technology News: MarTech Interview with Adam Brotman, Co-Founder & CEO @ Forum3
“We are honored to partner with Optimove and integrate Viber’s unique messaging and engagement capabilities into their powerful CRM platform,” said Arie Frenlakh, CEO of MMDSmart. “The importance of personal contact in marketing in 2025 cannot be overestimated. Optimove’s ability to deliver hyper-personalized, data-driven campaigns combined with our intuitive business messaging platform MessageWhiz and Viber’s extensive global reach creates unparalleled opportunities for customer engagement and helps marketers connect with their audiences in smarter, more effective ways.”