#paid Announces New Creator Discovery API and Expanded Partnership With Snapchat in North America

New integration provides partners to the brand access to the Snapchat creator

#Paid, The leading marketing platform of the creator, announces the extended partnership with Snap Inc. By introducing a new integration that increases the connection between the beloved community of Snapchat creator and the best partners of the brand. As one of the original partners Snapchat Snap Star Collab Collab Canada#Paid now expands its reach and works directly with Snap creators across North AmericaOffering clients widespread knowledge about Snapchat creators and the ability to activate on Snapchat through their platform. This is the beta version in the #Paid platform with full Insights integration scheduled for the end March 2025.

Jacqueline TsekourasThe former Creative & Brand strategy leads in Snapchat and the current vice -president of the #paid strategy, calls a partnership as an exciting step forward in authorizing the creator’s community on one of their favorite platforms. “After seeing the influence and innovation of Snapchat from the inside, I am excited that I can combine our expertise to increase the creators and control meaningful growth for this industry,” she said.

As the highest visual communication platform for the Z and Millennials, Snapchat has a wide and unique reach, as well as a huge list of popular and influential digital creators, also known as “Snap Stars”. People interact with the closest circle of family and friends on Snapchat more than any other social network and open the application almost 40 times a day. Since 3rd 2024, Snap said that the number of creators publishing the content on Snapchat increases by approximately 50% year -on -year, and this reflector has reached an average of more than 500 million active users on average. This high -frequency activity provides traders the main opportunity to attract attention, involve their audience and excel.

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In this widespread partnership, #Paid will provide brands with a complete end-to-end strategy that will connect with Snapcatters through their favorite creators. Integration makes it easy to connect brands with proven Snapchat creators who are perfect for their offerings and products to lead real influence and impact on the brand.

Thanks to the long -term experience of driving for Snap, the #Paid VP will lead the Jacqueline TSEKOURAS strategy team to provide full -fledged solutions for clients who want to maximize their impact on Snap.

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“The creators are a central point for Snapchaat, our community loves its content-and the total time spent viewing the content at Snapchat is 25%year-on-year. In fact, there are almost 15 billion interactions between creators and their fans on Snapchat every day, which makes Snapchat a sweet place for traders who want to work with the creators to attract their audience’s attention, ”said Noah WiesenececkHigher manager, Partnerships at Snap Inc. “The creators all over the world prefer Snapchat because this is where they feel the most like them, it is a place where they can have an authentic connection with their audience, and that is where they can monetize their content and work with the brands they love , and at the same time they have fun. ”

The team will also focus on creating absorbing experiences that control deeper engagement, and use the widespread reality to control distinctive marketing programs for 300 million people who deal with Snapchat every day. The aim is to provide clients an unrivaled experience who wants to excel in Snapchat and at the same time to offer Snap creators the highest quality of brand partners.

“We are excited that we can expand our partnership with #paid, because these improvements will unlock the trouble -free experience for traders because they are associated with Snapchat’s creators through the menu of managed #pay services,” Wieseck added. “It is a partnership such as this that shows the power of cooperation and a real impact that Snapchat creators can drive brands.”