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Primary meaning
Paramoun’s Break with Nielsen By the end of last year It was a painful blow to the provider of existing television commercials. At that time, Nielsen stated that the stomach could not a 50% reduction in the price that Paramount wanted in a new contract.
However, they both ended their measurements-time for upfronts AD, which by buying Bonanza this year, this year, Variety news.
Paramount Co-George Cheeks has a carefully created comment that “” “[Nielsen CEO Karthik Rao] And his team continues to suit the needs of our market on all our platforms and we are incredibly pleased that we can strengthen and revive our agreement with our long -term partner. ”
Note that the lukewarm “meets the needs of our market” Nielsen’s praise, compared to the fact that Paramount is “incredibly pleased” to sell ads to the de facto provider used by the buyer.
As with many compromises, no one is happy. Paramount has two measurement contracts after renewed with video lamps last month and swallows his pride to reconnect to the Nielsen list. Nielsen probably took some price, even if it’s not reported.
Rage clicks on the machine
Digital ads now cost more and transfer less frequently compared to last year, Journal for search engines news.
Why? Well you have looked Recently on the Internet?
According to a study of more than 90 billion sessions according to the experience of the news platform Contents (So take it with a grain of salt, because customers’ paths are the whole bread and butter of the company), global operations on the website and organic operation on the 6,000 brands that followed by 3.3% and 5.7%.
Users’ wiring metrics also dropped by 6.5% from 2023 to 2024. Some signals such as Rage Clicks (which means that the user clicks at least three times in less than two seconds), they had a negative impact on the session depth and the degree of session.
On the one hand, the general web experience went to hell in the handbasket, so the advertising results are down. However, the operation of organic sites is also below, so a greater proportion of traffic comes through paid media through a sponsored search or click on advertising. So many websites are not done better in terms of overall operation, or traffic decreases slightly, but their costs are far up.
Thus, the real solution will make the Internet less unpleasant. He said easier than he did.
X on the left
Somehow between the effort Turn off USAID and manipulate Federal employees who resign, Elon Musk still has time to sue advertisers for not giving him enough money.
For AdweekX added Pinterest, LEGO, Nestlé, Colgate-Palmolive, Tyson Foods, Shell International and Health Care Tech Company Abbott Laboratories into their action and claimed to “detain billions in advertising income” from the social media platform. ”
These brands connect to CVS, Mars, Twitch and the Danish energy company Ørsted as defendants, as well as the world federation of advertisers (WFA) and Global Alliance for the responsible media (Garm) – although only a few days after the action was dissolved after the second week.
The timing is interesting, given the fact that the meta announced last week that it would start Advertisement in itself x clone, fibers. Hypothetically, it is not difficult to imagine that a society that brings a lawsuit against perceived mix against it could assume that the addition of more defendants might discourage these brands from experimenting with potential competitors.
Or maybe these brands have not yet returned to a platform such as Oracle, Apple and Disney already have. It seems likely at this point.
But wait! Is there more
Nielsen’s OOH measurement is now reported to cover 100% of the American population. [TVRev]
Outbrain completes the acquisition of Teads, takes Teads as the main sign. [release]
Trump wants his newly created American sovereign funds to buy Tiktok. [TechCrunch]
AD Tech Startup TVSCIENTIFIC receives $ 25.5 million in financing. [Axios]
Two media agencies, PlusMedia and Cage Point, combine and create a new store called Mile Marker. [Digiday]
You are hired
Erin Foxworthy begins a new position in Snowflake as Global GTM industry leads to traders and advertisers. [LinkedIn]
Penke Media Corporation applies Dan Gerber for the vice president of the strategic partnership. [release]