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Salesforce Announces Launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just before the National Retail Federation’s conference in New York. This initiative reflects Salesforce’s commitment to implementing AI agent resources on its platform.
Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.
Dig deeper: SharkNinja embarks on its Salesforce AI journey
Agentforce for Retail. Salesforce Agentforce is used to create AI agents that can increase productivity by helping with a variety of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail, such as order management, appointment scheduling, guided shopping and loyalty promotion management. This is aimed at facilitating the creation of AI agents by retail brands to supply what Salesforce calls a “digital workforce”.
New skills available include:
Retail cloud with modern POS. This new offering brings online and offline inventory data together on one platform. Options include:
There are built-in integrations with Commerce Cloud, Service Cloud and Order Management.
Why we care. That’s quite a list of announcements. We saw a demonstration of a conversation with an AI agent at the Agentforce World Tour event last November. It was impressive. This is Salesforce simultaneously making Agentforce the common denominator in its multi-cloud architecture while doubling down on creating cloud capabilities for specific spaces, in this case retail.
“Together, AI-powered digital work and modern POS can unlock a new scale of operational capabilities for retailers,” said Nitin Mangtani, Salesforce’s SVP and GM, Retail, in a statement.
Dig deeper: Salesforce Agentforce: What you need to know