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Stensul and Movable Ink Deepen Product Integration to Accelerate Email Campaign Creation - adtechsolutions

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Stensul and Movable Ink Deepen Product Integration to Accelerate Email Campaign Creation


CalculusEmail Creation Platform, announced an expanded partnership with Movable Ink, a personalized content platform powered by artificial intelligence. The newly improved platform integration includes previews of how Movable Ink content will look for each unique subscriber, simplified testing and review workflows, and the ability to use the Stensul–Movable Ink integration for email creation. These innovations ensure that brands can efficiently create, control and deploy personalized marketing campaigns at scale.

“Movable Ink has been a valued partner of Stensul for years,” said Noah Dinkin, Founder and CEO of Stensul. “After witnessing how powerful the Stensul-Movable Ink integration has been for our mutual customers, we were eager to deepen the integration between our platforms and provide new capabilities for dynamically previewing Movable Ink content directly within Stensul Builder. Users love it and can save even more time creating great campaigns.”

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A revolution in the creation and delivery of personalized content

Stensul enables teams to easily and efficiently create brand-tested marketing emails, so teams can spend more time optimizing marketing performance. Movable Ink Studio automatically transforms data into personalized content across touchpoints at the moment of engagement, helping brands deliver more relevant customer experiences at scale. The integration enables marketing teams to streamline workflows, create highly engaging content and deliver seamless customer experiences.

“Today’s marketers are under pressure to deliver smarter, faster and more personalized campaigns than ever before. Our integration with Stensul addresses this challenge, giving marketers the tools to create campaigns with unmatched efficiency and accuracy, delivering a flawless customer experience every time,” said Adam Stambleck, president of Movable Ink.

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Milwaukee Bucks achieve 50% faster email creation with Stensul and movable ink

The Milwaukee Bucks are one of many organizations using the Stensul–Movable Ink platform integration. During a recent webinar, Justin Price, senior manager of multichannel marketing for the Milwaukee Bucks, discussed the results of integrating Stensul and Movable Ink.

Since implementing the joint solution, the Milwaukee Bucks marketing team has been able to increase engagement, build fan loyalty, increase revenue and create a strategy for creating highly personalized emails. As a result, the organization has achieved 50% faster email creation and is able to successfully fulfill 33% more email requests.

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