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The Leading Edge of Automotive Advertising Technology - adtechsolutions

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The Leading Edge of Automotive Advertising Technology


PureCarsa leading customer data and marketing platform for automotive dealers, today announced the release of RylieAI, a powerful new set of tools designed to help dealers more effectively connect with customers, drive revenue growth and maintain a competitive edge in the rapidly evolving automotive landscape. Based on PureCars’ proprietary Customer Data Platform (CDP), The AutoMiner, this integrated platform enables dealers to more effectively connect with customers, increase efficiency and ultimately achieve greater success.

RylieAI Audience: drive targeted marketing with precision
RylieAI Audiences enables marketers to create hyper-targeted customer segments that meet or exceed audience minimums for paid media and social campaigns. RylieAI Audiences uses advanced data modeling to analyze customer demographics, behavior and purchase intent, enabling marketers to reach customers across platforms such as Google, Facebook and Instagram. Audience segments increase engagement and maximize ad spend by targeting campaigns to the most relevant customers.

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RylieAI Conversations: The Future of Dealership Interaction
RylieAI Conversations facilitates seamless real-time communication across multiple channels, including text and email, enabling salespeople to connect with customers instantly and meaningfully. From answering questions to scheduling appointments, this component provides personalized, timely responses that increase customer satisfaction, build lasting relationships, and increase conversion rates. RylieAI Conversations ensures that dealerships are always available and responsive to customer needs, 24/7.

RylieAI Digital Assistant: The Automotive Industry’s First Revenue-Driven Digital Employee
RylieAI Digital Assistant is designed to make data processing easier for dealer teams. This intelligent assistant searches vast data sets to identify high-value leads, highlight new sales opportunities, and suggest the most effective campaigns. Using RylieAI’s digital assistant, dealerships can streamline processes, increase productivity and focus efforts on the most promising opportunities, ultimately maximizing marketing effectiveness and increasing revenue growth.

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“RylieAI provides a transformative way for dealerships to understand and interact with their customers,” said Aaron Sheeks, CEO of PureCars. “By combining precise audience targeting, intelligent data-driven insights and responsive real-time communication, RylieAI enables dealerships to achieve new levels of efficiency and effectiveness in customer interactions, helping to elevate the dealership experience and drive business growth.”

PureCars is committed to developing solutions specifically designed to solve the challenges of dealers and manufacturers. With the launch of the RylieAI product suite, PureCars continues to drive innovation in the automotive industry, ensuring dealers are equipped to succeed in a data-driven, customer-centric marketplace.



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