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Utiq makes Key Hires To Address Demand From Brands And Agencies For Privacy Compliant Addressability   - adtechsolutions

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Utiq makes Key Hires To Address Demand From Brands And Agencies For Privacy Compliant Addressability  


Colin Pagel and Thomas Bailly join the business as it continues to expand the reach of its Authentic Audiences

UtiqEurope’s fully approved first-party, privacy-compliant, telco-based adtech company today confirms the appointment of two adtech leaders to key business roles, with Colin Pagel joining as Global Client Director and Thomas Bailly as Director. global agencies.

After a year of exponential business growth, Utiq aims to accelerate the continued adoption of its authentic consent service by audiences, publishers and brands alike. This is especially true for partnerships with advertisers and their agencies, where the demand to address core addressable use cases – including reaching users via “dark” browsers such as Apple Safari or activating first-party audiences – are key marketing pain points.

Pagel Colin brings 14 years of international experience from leading ad technology companies including Criteo, Weborama and LiveRamp, with expertise in sales, strategy and scaling global initiatives. He will join Utiq as Director of Global Clients and spearhead global commercialization efforts, driving growth and creating scalable strategies that meet the evolving needs of partners. Renowned for its strategic thinking and results-driven approach, Pagel’s leadership will support Utiq’s mission to deliver innovative data-driven solutions for agencies and brands, cementing its position as a global leader in technology and advertising.

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Thomas Bailly joins after nearly two decades at companies including Microsoft, AOL/Verizon Media, Twitter and Pinterest, where he excelled in agency partnerships and supporting business strategies for billion-dollar enterprises. At Utiq, he will develop a global go-to-market strategy for agencies, foster impactful partnerships and build effective processes to ensure sustainable growth. Thomas will also work to ensure optimal and critical alignment between Utiq’s value proposition and agency needs while achieving operational excellence across markets.

Marc Bresseel, CEO of Utiq, commented on the appointment of Pagel and Thomas: “The decline of third-party cookies is forcing brands and agencies to rethink their first-party data strategies to effectively connect with consumers. Utiq enables brands and agencies to adopt a fully consenting approach to addressability, fostering stronger, deterministic relationships with consumers while protecting their privacy. The stakes have never been higher: growing consumer awareness of how audience data is being handled directly affects trust in brands.”

Bresseel continues, “Pagel and Thomas will help Utiq accelerate and expand our partnerships with progressive global brands and agencies to navigate this shift and turn compliance into a competitive advantage. By prioritizing privacy, we help turn it into a valuable brand asset that builds consumer trust and loyalty. We are incredibly excited to have them join our team and mission.”

Thomas reflected on why now is the time to join the firm: “I recognize Utiq’s unique position as a premier privacy partner for agencies and advertisers, leveraging exclusive authentic audience signals from trusted publishing partners to help shaping the future of programmatic advertising. on the open web. Similarly, Pagel noted that he “was inspired by Utiq’s pioneering approach to first-party identifiers, balancing scale, reach, encryption and consent to set new standards in privacy-first advertising.”

Launched in mid-2023, Utiq offers a unique, purpose-driven service to the market that addresses the consent, privacy and addressability challenges of an increasingly fragmented and disconnected internet. Crucial to this proposal, Utiq’s Authentic Consent Service also includes our easy-to-use and centralized consent platform, which gives users simple control and choice over their data and is part of our ambition to build an ecosystem based on trust and transparency.

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In just 18 months, Utiq is now live and available in Germany, Austria, France and Spain, with the UK and Italy soon to follow, and is already enabling deterministic and responsive advertising to millions of consenting human audiences.

Utiq is a European Telco powered First Party Unique Identifier AdTech company that uses Authentic Consent to enable responsible digital marketing. Utiq enables brands and publishers to reach authentic first-party audiences at scale and deliver relevant ad-funded experiences while embracing the highest privacy standards through its secure and encrypted consent access solutions.

Our easy-to-use and centralized hub permission platform also gives users simple control and choice over their data and is part of our ambition to build an ecosystem based on trust and transparency. Utiq was launched in 2023 and is backed by telecom providers Deutsche. Telekom AG, Orange SA, Telefónica SA and Vodafone Group plc.



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