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Viant Announces Strategic Partnership with Association of National Advertisers


Viant Technology Inc., a leader in artificial intelligence-based programmatic advertising, announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins some of the most influential brands and marketers, enhancing its ability to drive growth and innovation in the broader advertising industry.

“We are thrilled to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” said Bill Duggan, ANA Group EVP.

Representing more than 1,600 companies, the ANA is committed to advancing marketing excellence through events, training, publications and advocacy, and provides Viant with the opportunity to work closely with the ANA’s extensive network of marketing leaders to shape the future of advertising.

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“We are thrilled to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” said Bill Duggan, ANA Group EVP. “With groundbreaking innovations like ViantAI, Viant continues to set new standards in critical areas like AI, CTV and sustainability, demonstrating true leadership in the advertising community.”

This partnership comes at a crucial time for Viant as the company continues to grow rapidly, outpace the industry and gain market share. Viant continues to solidify its leadership position in critical industry areas through innovations like ViantAI that are redefining the future of programmatic media buying, scaling CTV advertising performance and delivering measurable results for brands in a dynamic digital ecosystem.

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Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising dedicated to driving innovation in digital marketing. Built for CTV, our omnichannel platform enables marketers to plan, execute and measure their campaigns with unmatched accuracy and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, enabling advertisers to achieve their boldest goals. Viant was recently recognized as the Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® Certified, and received the Business Intelligence Group’s Innovation Award for Advances in AI.

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