It’s not easy to describe Savannah Bananas to someone who hasn’t seen them in action. They are part baseball team, part traveling circus and 100% entertainment.

The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball, and more than a hint of vaudeville thrown in for good measure.

It’s a concept almost perfectly designed for social media and online video, and it’s exactly where the Savannah Bananas have built a loyal following, some of whom have entered the lottery for years for a chance to see it all in person.

We sat down with Kara Heater, director of marketing for the Savannah Bananas, to discuss how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

If you think the company and the products you sell are in a different league than Savannah Bananas, you’re probably right. But that doesn’t mean you can’t learn from how Bananas built the phenomenon.

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