What The World Looks Like To Smaller Agencies

For smaller or medium agencies it is not easy to compete for business with massive holding companies (which are only massive).

But Omnicomom-ipg Deal also “also creates opportunities for us others,” says Remy Stiles, CEO of Kepler’s program agency in North America, on this week episode Adexchanger Talks.

What would be considered a small client for Holdco is “great for us”, says Stiles.

In addition to the fact that the 500 Fortune 500, there are many medium -sized brands that want a “high -touch client/agency,” he says, and to become “larger fish in a smaller pond”.

Consolidation in the world of agencies also “calls us to continue moving forward,” says Stiles, “especially on the technical side of the AZ view of innovation.”

Kepler who was Acquired in 2018 Kyu (Expressed “cue”) – Japanese team of marketing, consulting and design companies – still works largely independently. Although its number of employees is now on more than 600 people, “we still have a lot of our startup DNA,” says Stiles.

“We are agile, we are fast, we are flexible and we do not have layers and layers of approval that we have to go through to do things,” he says. “We work really transparently with our clients in all the senses, not only in terms of fee and model.”

For example, clients can log in directly to any platform to see the settings on the first hand and put their hands on the keyboard if they want. In some cases, Kepler even has the buyer built with clients, sits next to them and manages the media as de facto members of the marketing team.

“The spirit is very in line with the independent spirit of the agency,” says Stiles. “And it’s incredibly important in how we work with our clients.”

Also in this episode: Kepler’s story about origin (it was In 2012 it was spinning from Mediamat Be an independent agency), an update about a trend in the house, practical cases of use AI and Remy’s love for running.

For more articles with Remy Stiles, Click here.