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Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data - adtechsolutions

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Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data


No longer just an audio-based medium, podcasts have become the cultural successor to late-night talk shows, according to Razorfish Media EVP Rob Silver. AdExchanger caught up with Silver at CES to find out how the Publicis-owned agency is helping brands connect with their customers through meaningful media experiences.



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