Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Zartico Launches Transformational MarTech Solution That Delivers Data-Driven Answers and Analytics for Travel and Entertainment Marketing Challenges
Zarticoan emerging MarTech company based in Salt Lake City, Utah, has cracked the code to understand patterns of people and places, moving from data aggregation to applying its advanced data science and proprietary technology to deliver innovative marketing performance solutions for destinations, place-based businesses and their agencies.
By transforming complex data into actionable insights, Zartico’s data and integrated product line revealed hidden patterns of people and places embedded in movement and spend signals, enabling marketers to identify and engage their ideal customers at the optimal time, optimizing marketing tactics to maximize effectiveness. and effectiveness and communicate real-world impact.
Data quality is the most important component of assignment accuracy. This was a key finding in how to trust our development and is the basis for DCO.
“I focused on how this product creates a clear idea of what attribution looks like. And so for us, using actionable geolocation, spending and lodging statistics takes the guesswork out of what we as marketers are trying to see. In 2025, I plan to explore how we optimize our campaigns in real-time, target high-value visitors through native market analytics, and improve vendor performance ratings,” said Timothy Bush, Visit Lake Charles Chief Marketing Officer.
Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase
Zartico introduces its new, cutting-edge Digital Campaign Optimization (DCO) product. The DCO Suite was created and run in a 6-month pilot alongside leading agencies specializing in travel and local marketing solutions such as Miles Partnership, MMGY, BVK and Noble Studios, and includes direct-to-client outputs and an Agency Connect channel for advanced data modeling . Metrics focus on performance and the ability to optimize campaigns for maximum impact and return on advertising investment (ROAS).
Impression metrics answer questions like: Am I showing ads to the right audience and at the right frequencies? And what is the optimal reach and conversion rate? Conversion metrics enable campaign optimization based on visits and visit purposes, while providing timing between ads and visits. Benchmark metrics consider whether campaign tactics are aligned with ad-driven behavior, if the campaign is distributing visitors across the destination, and whether all marketing efforts combined are impacting visit quality and impact. Unlike other products that emphasize reporting or monitoring, Zartico’s DCO activates action and tactical strategy.
“In previous iterations of our media plan, we had a good idea. But now what we can do (with DCO) is understand if they got an ad, did they appear in the marketplace? How does that affect spend and growth, and how do different channels support different parts of the journey? With other tools, we only get raw output. We don’t see how the information flows through the pixel. This new product from Zartico does a really good job of understanding the needs of both agencies and their clients and creating solutions that speak to those things,” said Danni Winter, director of performance marketing at Noble Studios.
Marketing Technology News: How DAM platforms are evolving today – the impact of artificial intelligence in digital asset management
DCO complements Zartico’s product line of integrated marketing solutions. Their solutions identify quality visits by understanding visitors who come, what they spend and how long they stay. Technology includes market indexing, profiling, impact reporting, benchmarking, benchmarking and DCO’s twin product, Website Attribution, which provides access to walled garden media as well as content performance.
“Data quality is the most important component of attribution accuracy. This was a key finding in how to trust our development and is the basis for DCO. DCO and our integrated products provide our customers and their agencies with the best tools available to generate the highest return on advertising investment (ROAS) from their digital advertising and impact their marketing efforts targeting the highest value customers,” said Nicole Brownell, COO of Zartico.
“When Zartico put their product together, they threw out a lot of assumptions. They’ve reframed what makes sense and where those quality measures are that make the data more actionable, not just from a purely quantitative standpoint, but asking, “Is this a really effective number to work with,” Gray Lawry, SVP, Strategy and Insights, Miles Partnership.
Zartico’s advanced data modeling is paving the way for the company’s expansion beyond Destination Marketing organizations and into the broader travel and entertainment industry. Zartico now serves marketers and agencies promoting destinations, resorts, ski areas, attractions and arenas.
“We’re in an ever-changing environment and a real-time result, as opposed to months later, will make us much smarter in our decision-making. As this is a very weather dependent destination and we have several different audiences to target, we are constantly trying to rotate and shift our message. DCO helps us make those decisions as quickly as possible,” said Stuart Maas, Senior Director of Marketing and Business Development, Visit Lake Tahoe.
Zartico’s marketing performance solutions are designed to deliver real-world results – precisely targeting the right customer with the right message and getting them to their destination at the right time. DCO evaluates high-value customer acquisition opportunities and enables users to act on information quickly and efficiently by reducing waste and maximizing return on investment.
“Zartico’s new DCO product is well positioned to support agencies and DMOs with detailed and actionable data on various visitor economies and website attribution to ensure the highest return on media investment,” said Ryan Kruizenga, Zartico Board Member and General Partner at Arthur Ventures, a Minneapolis-based venture capital firm that led Zartico’s $20M Series A funding in September 2022 with deep expertise in B2B software.
