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Zeta Global the AI marketing cloud, unveiled its first official brand campaign “Achieve the Impossible™”. The campaign is reshaping what’s possible for marketers, inspiring them to embrace AI, push the boundaries and achieve their greatest ambitions. By leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, implement seamless omnichannel experiences, drive predictable ROI, and accelerate business growth.
“This pioneering campaign is part of our strategic vision to move from ‘Zeta who?’ on ‘why Zeta?’ and finally ‘I must have Zeta.’ This launch reaffirms Zeta’s role as a leader in marketing AI innovation.”
Central to the campaign are thought-provoking “Imagine If” scenarios, inspired by history’s most innovative thinkers and today’s most impossible challenges. At a time when marketers are expected to drive profits through data-driven strategies, these challenges show how Zeta’s AI-powered all-in-one marketing platform delivers accuracy, productivity and performance.
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“Marketing is at an inflection point, and artificial intelligence is no longer just a trend – it’s a driving force that makes the impossible achievable,” said David A. Steinberg, co-founder, chairman and CEO of Zeta Global. “This pioneering campaign is part of our strategic vision to move from ‘Zeta who?’ on ‘why Zeta?’ and finally ‘I must have Zeta.’ This launch reaffirms Zeta’s role as a leader in marketing AI innovation.”
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“‘Achieve the Impossible’ is designed to capture the imagination of marketers and advertisers who want to think more about the opportunities around AI,” said Megan Rose, Group VP of Marketing at Zeta Global. “With bold storytelling and thoughtful questions, the campaign positions the Zeta brand as a driver of marketer success and represents a new chapter in how the world sees Zeta – innovative, transformative and essential to the future of marketing.”
Created by Zeta’s in-house creative team, the campaign combines inspiration from visionaries such as Beethoven, Nostradamus and Sherlock Holmes with insights from customer feedback and market research. It shows how Zeta’s AI-based platform enables even the most imaginative marketing goals to be achieved.