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Here’s today’s roundup of AdExchanger.com news… Want to email it? Sign up here. Soaps Google’s DSP has taken many pictures in its time, but one of them recently is this notion promoted by The Trade Desk that Google’s alleged monopoly…
In the rapidly changing world of technology, AI is driving revolutionary changes in all industries. Among such developments, AI agent services have proven to be a game-changer that enables companies to improve their operations, enhance customer experiences and make highly…
AND report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click on the links these tools provide. This is important for marketers because it suggests that AI-driven search could change product discovery…
After testing it for over a year, X has now launched its own a new, dedicated video card in the bottom function bar of the app, and US users can now quickly access the platform’s impressive full-screen video feed. As…
While TikTok is still live for US users, it definitely is he is not out of the woods yetwith the platform still technically banned, based on the Senate-approved bill, and President Trump yet to negotiate a new arrangement. Which could…
With all the major social platforms looking to put more emphasis on video, in line with the full-screen vertical swipe approach that originated from TikTok, Bluesky is now also looking to jump in by adding its own dedicated video feed.…
Netflix is entering the ad monetization phase. Its total revenue rose 16% to $10.2 billion last year thanks to growth in subscriber and advertising revenue, while operating margins rose 27%. Netflix added 19 million subscribers in the fourth quarter alone…
Created by experts, the program is designed to give emerging operators the tools, resources, and strategies needed not previously available to new operators to thrive in a competitive environment. As emerging iGaming and sports betting operators often struggle to effectively…
The latest TikTok ban in the US is that TikTok it is still forbiddenbut President Trump has approved the postponement of execution. While that extension may not be legal, it could still mean that TikTok’s operation in the US is…
As you set your career goals for 2025, why not add one more –enhancing your ad creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive environment. Connected TV (CTV) is the perfect platform…
