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A recent investigation revealed a problem for websites that rely on JavaScript for structured data. That data, often in JSON-LD format, is difficult for AI crawlers to access if it’s not in the initial HTML response. Crawlers such as GPTBot…
The best of MarTechBot represents MarTechBot responses to prompts sent by readers. More about how marketers use MarTechBot here. The language model is based on content from MarTech embedded in ChatGPT. MarTech editors have selected this answer for its usefulness…
Metrics are a polarizing topic customer experience. There are ongoing debates about which CX metric is best. Net Promoter Score (NPS) remains one of the most widely used metrics. However, it faces increasing criticism, forcing many organizations to favor alternatives…
The recent drama surrounding the banning of TikTok in the US has caused a spike in search activity as people search for answers, alternatives and solutions. Application temporarily close over the weekend and was reinstated after President-elect Donald Trump announced…
Katie Meeker joins TradeCentric to drive expansion, drive deeper customer engagement and lead go-to-market strategies TradeCentrica leading provider of B2B Connected Commerce solutions providing integration and automation between eCommerce and eProcurement systems, announces that Katie Meeker joined the company as…
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on.…
Video is quickly becoming the preferred tool for most marketers to connect and reach new audiences. Branding videos are undeniably effective – including landing page video increase conversion rates by more than 80%and just mentioning the word “video” in the…
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows…
Funding from private equity and brokerage partners and a new CFO accelerate the sales and marketing software provider’s rapid innovation MoxiWorksa leading provider of real estate sales and marketing software, announced that it has secured significant additional capital from its…
Imagine you are planning a trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes, the signs are deceiving and the gas stations are…
