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The demand for marketing content increased by 1.5 in 2023. And according to Deloitte, marketers are able to meet this demand only 55% of the time. One reason was insufficient marketing funds. A recent survey of 400 chief marketing officers…
Marketers are shifting their ad investments to streaming. However, the majority of time spent with ads continues to occur in a linear fashion. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies…
MobileAction announced that it has expanded its commitment to Apple’s search advertising ecosystem. Skai (formerly Kenshoo) approached MobileAction with the opportunity to integrate its Apple search advertising business into MobileAction’s offering. The combination significantly expands MobileAction’s capabilities and offerings, enabling…
Below is a summary of my recent article on 3D printing. 3D printing, also known as additive manufacturing, is poised to redefine the way industries work, from manufacturing to medicine and construction. By building objects layer by layer from a…
DealerOn Inc. a leading Tier 3 automotive marketing technology solutions company, is joining forces with Lyteflo to elevate EV sales for automotive dealers. This dynamic partnership puts Lyteflo’s innovative EV merchandising tools in the hands of dealers across the country,…
Omnicom Group’s expected acquisition of Interpublic Group seems especially timely in retrospect at last week’s Consumer Electronics Show in Las Vegas. The main point of discussion among the brand and agency managers present was the onset of the so-called the…
The US will soon have a unified federal government under the incoming administration. While much of his agenda is unclear and the margins in the House and Senate are razor thin, we can expect the next two years to be…
Similar videoa leading AI viral video generator company, has announced the launch of its revolutionary AI Talking Avatar feature, which sets a new standard for creating personalized, engaging and professional video content. Developed by Boolv Tech, AI Talking Avatar enables…
By this time next week, we’ll likely know (though anything could happen) whether TikTok has gone dark in the US, or whether the app will continue to exist. It’s not looking good so far. Probability of ban the creator has…
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