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In the attention economy, brands must constantly compete to keep shoppers interested. But attention is not only about reaching a new audience. Longtime customers are likely to fade anyway if brands don’t keep their attention and engage them. You lose…
Clevertouch Consulting hopes to change the way marketing leaders approach martech performance with the introduction of Clevertouch Insight, a research-focused division. Insight’s MartechIQ(™) and The Mosaic Project programs aim to address specific martech challenges. The Mosaic project is supported by…
In June 2024, mobile game developer HOMA published “Clean It”, a casual game inspired by the #CleanTok TikTok trend – and the game became a viral hit. The launch of the game, the result of a collaboration between HOMA and…
When seemingly every industry builds its own version of a retail media network (RMN), grocery chains excel with unique shopper data and insight into actual consumer buying behavior. These are people who are ready to spend, said Bobby Gibbs, director…
BrandRepa pioneer in digital marketing innovation, has announced the launch of its own AI-powered keyword generator to help SMBs improve their online visibility. This revolutionary tool uses artificial intelligence to identify hyper-relevant keywords that maximize SEO performance and drive growth…
Po a vlažný rok 2023 pro reklamní technologie M&A, sektor měl v roce 2024 málo tepla. V průběhu roku došlo k pozoruhodným obchodům, včetně Akvizice datového čistého startupu Habu společností LiveRamp v lednu a Experian akvizice DMP a dodavatele kurátorů…
Will you increase your investment, in time and/or money, in X in 2025? The platform has become the subject of more controversy due to owner Elon Musk’s growing political influence and the way he has used X as his own…
While you’re busy working out your Threads strategy, Bluesky is also constantly growing and adding new features to keep up with audience demands. Just before Christmas, Bluesky has launched its own version of Trending Topicswhich will make it easier for…
Threads’ first update of 2025 could be one of its most popular yet, and the Threads team is currently developing a new option that would let you add a display name to be used specifically within the threadinstead of having…
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s…
