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So let’s imagine you wake up one day and find yourself on page 1 for “men’s jackets”. We all want to be on the first page if we sell men’s jackets. Then suddenly you notice that your content is declining.…
In December, Google launched two updates that followed each other like waves carrying happy surfers to the beach and a tsunami to the unlucky few. Many SEOs preparing for SERP drama have encountered a surprising impact. Facebook Groups: The update…
In the new year user experience will remain a high priority for retailers. The goal will be consistent with previous years — seamless multi-channel journeys that are flexible and responsive to customer preferences. Of course, these preferences change. One of…
Data is becoming one of the most important resources fostering growth and competitive advantage in the martech industry. For marketers, the rapid expansion of consumer data from transaction histories to behavioral insights brings both possibilities and challenges. Effective data governance,…
As the fourth industrial revolution continues to evolve, the ways in which we consume news, communicate with brandsand the market for our products is changing radically. A key driver of this shift continues to be the content we create –…
Google Ads recently introduced a new dashboard tool called Brand Report, and it could be game-changing for brand advertisers. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across different reports, making it…
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they…
For the holiday shopping season, Itaú Bank has partnered with Brazil-based agency Africa Creative to facilitate the purchase of billboards for soccer fields. The traditional boards around the perimeter of the pitch were transformed for the Brazilian match between Botafogo…
YouTube becomes the latest brand to harness the marketing power of games with the launch of free-to-play arcade game ‘Playables’. At launch, the Playables arcade featured more than 75 games, including Angry Birds Showdown and Cut the Rope, which users…
Explore Wikipedia’s impact on SEO and the Google Knowledge Graph. Discover how to use Wikipedia for keyword research, content planning, and successful internal linking. Fast Wikipedia and SEO: Everything you need to know appeared first on Search engine magazine. Source…
