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Google’s suggestion that the algorithm might target off-topic content made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately cover a wide range of topics, while other sites now hyper-target topics…
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Top Tools for Eye Tracking Research By Insight Platforms Eye Tracking Behavioural Analytics Behavioural Tracking User Experience (UX) Research Shopper Research Advertising Testing Advertising/Campaign Effectiveness Advertising Experiments Advertising Tracking Neuromarketing Wearables There’s no ranking implied by the order. For a…
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. This is where strategies like tagging come into play. It…
Vici is a leader in digital advertising solutions and is excited to unveil its latest product: Digital Out-Of-Home (DOOH) Ads. This revolutionary offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging…
A cultural phenomenon Wickedlong adored as a Broadway staple, it reached stratospheric heights with the release of its cinematic adaptation earlier this year. The film didn’t just break box office records… it rewrote the rules of brand collaboration. More than…
New features of the LiveRamp Data Collaboration Platformincrease speed and efficiency and unlock immediate value from cleanrooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the latest version of the LiveRamp Data Collaboration Platform, which further accelerates time-to-value for customers…
Are your marketing efforts failing? Wondering how to build meaningful business relationships that will help your business grow? In this article, you’ll discover a step-by-step process for building a true partnership that benefits both parties and their mutual audience. 4…
Meta wants to expand its opportunities for creators to earn affiliate links in their Facebook posts by creating sponsored product links more prominent within Reels, videos, photos and text posts. As you can see in this example, Meta wants to…
Expert strategies and benchmarks for your BFCM success Before you dive into your Thanksgiving turkey, here’s a quick roundup of the latest marketing insights to fuel your Black Friday success. Our latest newsletter explores how brands are navigating the evolving…
