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TikTok has launched an updated Video Editor platform, which is now part of its own The Symphony creative toolsetto enable multiple editing options and functions within a single control panel. TikTok’s Video Editor offers advanced editing tools as well as…
Your trusted source for in-depth programmatic news, opinion, education and events. AdExchanger is where marketers, agencies, publishers and technology companies find the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI…
T-Mobile announced that it has entered into a definitive agreement to acquire Vistar Media, a leading provider of digital out-of-home (DOOH) technology solutions that reach millions of consumers throughout their daily lives. “T-Mobile is always imagining new ways to serve…
Google has announced some new options to help marketers integrate its advanced generative AI tools, which it shows at The National Retail Federation (NRF) 2025 Grand Showwhich takes place this week in New York. First, Google aims to make it…
In the age of viral trends driven by social media, brands often turn to platforms like TikTok to strike algorithmic gold and reach huge audiences. As the fragmentation of social networks continues and the TikTok ban gets even closer, the…
While Threads has emerged as a key alternative to Twitter, and Bluesky is gaining popularity as an alternative to it, Mastodon, which saw a surge in interest following Elon Musk’s purchase of Twitter, has lagged behind, a sort of afterthought…
Complexity will create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe subtle differences in streaming behavior and how brands can use…
After a week of controversy for Meta, in which changed its policy on acceptable speech and fact-checkingInstagram boss Adam Mosseri has today he presented the main priorities of the IG for 2025and where they will focus their efforts to grow…
Story updated with information on the four states whose laws went into effect on January 1, 2025. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and…
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Practicality A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Changing…
