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Former Qualtrics COO and Clarabridge CEO brings extensive and proven industry expertise to accelerate growth and innovation The company announces other key executive meetings Medallia, Inc.a global leader in customer and employee experience, announced the appointment of Mark Bischof as…
We are still in the (very) early days for LLM (large language model) search, but rapidly growing user adoption helps us gain insight into effective tactics that brands can employ to appear in results on platforms such as Confusion, ChatGPT…
Here’s a stat everyone needs to know: 76% of marketers achieve higher ROI using account-based approaches than other marketing strategies, according to the ABM Leadership Alliance and ITSMA. However, many organizations are still struggling to unlock this potential, especially when…
Google has expanded its newly launched 24-hour data preview in Search Console by adding options export hourly performance data. This improvement comes in response to user feedback since the initial rollout of the feature. The post, shared on LinkedIn, stated:…
When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies to cover his second term, from a focus on more nuanced news to greater social media monitoring and engagement. One political news publisher’s…
At the start of 2025, I’m thinking about my own journey with AI anxiety. For months I’ve been waking up at 5am, anxiously trying to keep up with all the latest AI news by reading newsletters and testing the latest…
Every year, the Consumer Electronics Show in Las Vegas is packed with deals and company introductions. 2025 is no different. On Tuesday at CES, media and ad tech veteran Kris Johns introduced AdGood, a nonprofit with a connected TV advertising…
The new solution enables data captured in Adobe technologies to inform event recommendations and customer engagement for greater personalization RainFocus™, provider of a next-generation event marketing platform, announced Destination Connector, a new data integration solution with Adobe. This solution seamlessly…
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something…
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I refreshed my resume and practiced answering many common…
