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Trade Desk intends to acquire advertising data firm Sincera, only its second acquisition since it launched in 2009 — a rare move for a company that typically builds, not buys. Financial terms were not disclosed, but after the deal closes,…
TTD does a little M&A. On Wednesday, The Trade Desk announced its plan to buy Candida startup that collects and delivers metadata and media telemetry data to ad tech companies. TTD declined to share the price of the deal. This…
In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not…
Aman Sareen, CEO of Aarki, talks about the future of martech and precision goal-based marketing in this martech interview: ________ Hi Aman, tell us about yourself and more about the Aarki platform? Thank you for having me! I am Aman…
Starting today, January 15th, Walmart is doubling down on its push for meta with the launch of Zepeto’s first-ever e-commerce for physical goods. Zepeto is a digital avatar creation platform that allows its user base — which is overwhelmingly female…
Adapting a brand’s strategy for Generative Engine Optimization (GEO) isn’t just about keeping pace with AI-driven changes—it’s about reshaping the way brands connect with their audiences. In this era of digital evolution and generative search, GEO enables brands to meet…
The copyright infringement lawsuit between The New York Times and OpenAI kicked off with a hearing in federal court on Tuesday. The judge heard arguments from both sides in the appeal filed by OpenAI and its financial backer Microsoft. The…
Eight or so years ago, when Brent Jarvis joined US Wellness Meats, the beef company that operates direct-to-market Grassland Beef, the brand made a commitment to expand its reach by advertising in new channels. However, it remained a small team…
The likelihood of a future without TikTok is becoming more real as the deadline for sale or ban in the US is just days away. While the future of Tiktok hangs in the balance, brands that have ridden the wave…
For many brands, performance marketing can become a crutch, he warns Manu Orssaud, CMO of language app Duolingoon this week’s episode of AdExchanger Talks. Direct response is easy to measure, which makes it very attractive. But the more advertisers invest…
