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Komasinski brings over 20 years of experience in leading large global AdTech organizations and a proven track record of driving accelerated growth and scale Criteo SA, the trade media company, has announced that it has appointed its board of directors…
Je vždy snadné promeškat věci, jako jsou aktualizace softwaru v prosinci, protože konec roku a období svátků spotřebuje hodně naší pozornosti. HubSpot spustil 97 aktualizací v prosinci 2024. Protože jste v roce 2025 zaneprázdněni, určili jsme 13 nejúčinnějších aktualizací, které…
inmar intelligence, a leader in technology-based solutions, announced the sale of its Supply Chain Solutions division to DHL Supply Chain. This strategic move allows Inmar to prioritize its Healthcare and Martech divisions by continuing to drive innovation and deliver greater…
Testimonial Marketing Studio™ debuts to market acclaim and reinforces Wealthtender’s commitment to helping advisors convert more leads into clients. Moneylenderthe leading advisor search directory website, visited by half a million consumers annually, and the industry’s first online review platform designed…
Let’s be honest: looking at Gartner’s latest CMO Spending Report probably made your stomach churn. Marketing budgets decreased by 15% year-on-year. Only 24% of CMOs feel confident about their funding in 2024. This has sparked predictions of doom and gloom…
In TV Ad Land, the road to streaming media convergence is still a long way off. TV content can be packaged into streaming services, but from an advertiser’s perspective, the data is still not part of one simple package. Linear…
The combined entity creates a powerful new perspective on global consumer trends Numeratora North American market research data and technology company, is merging with Kantar’s Worldpanel division to create a new global consumer data company. Numerator provides proprietary first-party consumer…
Content Management Systems (CMS) are growing in importance as businesses strive to maintain a strong online presence. These systems simplify the process of creating, managing and optimizing content, thereby increasing efficiency and productivity. However, choosing between a headless and hybrid…
As the US prepares to decide the fate of TikTok, users are turning to alternatives such as RedNote, a Chinese app that quickly shot to the top of the US Apple App Store. The looming ban on TikTok, driven by…
Marketers are shifting their ad investments to streaming. However, the majority of time spent with ads continues to occur in a linear fashion. Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies…
