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MobileAction announced that it has expanded its commitment to Apple’s search advertising ecosystem. Skai (formerly Kenshoo) approached MobileAction with the opportunity to integrate its Apple search advertising business into MobileAction’s offering. The combination significantly expands MobileAction’s capabilities and offerings, enabling…
DealerOn Inc. a leading Tier 3 automotive marketing technology solutions company, is joining forces with Lyteflo to elevate EV sales for automotive dealers. This dynamic partnership puts Lyteflo’s innovative EV merchandising tools in the hands of dealers across the country,…
Omnicom Group’s expected acquisition of Interpublic Group seems especially timely in retrospect at last week’s Consumer Electronics Show in Las Vegas. The main point of discussion among the brand and agency managers present was the onset of the so-called the…
The US will soon have a unified federal government under the incoming administration. While much of his agenda is unclear and the margins in the House and Senate are razor thin, we can expect the next two years to be…
Similar videoa leading AI viral video generator company, has announced the launch of its revolutionary AI Talking Avatar feature, which sets a new standard for creating personalized, engaging and professional video content. Developed by Boolv Tech, AI Talking Avatar enables…
By this time next week, we’ll likely know (though anything could happen) whether TikTok has gone dark in the US, or whether the app will continue to exist. It’s not looking good so far. Probability of ban the creator has…
Your trusted source for in-depth programmatic news, opinion, education and events. AdExchanger is where marketers, agencies, publishers and technology companies find the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI…
Algoliathe world’s leading expert in online fashion retail, has announced the availability of its intelligent fashion solution that sets a new standard for fashion e-commerce. Designed to create a seamless, personalized shopping experience and eliminate the biggest challenges for online…
Influencer agencies have embraced generative AI applications in the past year as they seek to reduce the time it takes to secure creative engagement with brand campaigns. Client response to these solutions it was mixed. However, in recent months, agencies…
It’s barely halfway through January, but publishers are already starting a busy year as they prepare to inaugurate a which may mean another “trump blow”. for them. But before that, about 50 publishing professionals took some time to think about…