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Subscribe: Apple Podcasts • Spotify Fast food and fast food restaurant brands have had a rough go of it in the past few years as customers have struggled to save a few bucks amid rising food prices and inflation. Parts…
The world needs another third-party data marketplace—no, seriously. At least according to Experian. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But an idea they first started germinating…
Digital Ambassadora pioneer in IP intelligence and high-quality consent-based location data, announces the launch of LocID, a pioneering geospatial ID that overcomes the problems of IP geolocation fluctuations in digital advertising. “LocID solves a critical but often unspoken challenge facing…
Integrated end-to-end technology solves network complexity, delivers new use cases, streamlines ad serving, improves campaign management and supports cost-effective advertising Creative Reality, Inc.a leading provider of digital signage and media solutions, announced the launch of AdLogic CPM+TMa sophisticated campaign planning…
Universal ads that enable marketers of all sizes to easily buy scalable and performance-driven video ad campaigns directly from leading media companies Launch partners include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, Xumo; Creating…
Concierge-led services combined with world-class data and AI-powered tools will deliver unmatched solutions for customers Muck Rack, a leading provider of award-winning PR software built for how businesses work, announced that it has acquired Ruepoint, a leading global media intelligence…
The new integration allows Optimove clients to use the free cross-platform messaging app for highly personalized, engaging and effective CRM marketing campaigns. MMDSmart, a leader in business messaging, CPaaS and call center solutions, has announced a partnership with Optimovethe first…
Omnicom and its media arm, Omnicom Media Group, will use the spotlight at this week’s Consumer Electronics Show in Las Vegas to unveil a number of major platform partnerships, as they have at most major media milestones over the past…
As we prepare for a transformative year in digital marketing, the spotlight is on artificial intelligence and cutting-edge technologies reshaping marketing accountability. To stay ahead in 2025, marketers must understand these emerging trends and adopt progressive strategies to thrive in…
