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In the era of digital transformation, the connection of data architecture with modern marketing is increasingly important. Data architecture, the backbone of digital infrastructure, plays a vital role in shaping marketing strategies. It provides a structured approach to data management…
TrueLink’s powerful deep linking technology directs users to specific in-app content from any platform or environment SAN FRANCISCO — A leading measurement and analytics company Edit exposed TrueLink, a solution for mobile app marketers to create branded and personalized engagement…
In partnership with PurpleLab, the new solution connects digital advertising with actual patient visits and solves critical measurement challenges in the healthcare industry. NEW YORK, NEW YORK – Global programmatic media partner MiQ today announced the launch of its Hospital…
Brand ambassadors are on the rise, with 61% of marketers in the US and UK increasing investment in the past year. This is according to the research of the global agency for authors, Billionaire boy. The pace of growth is…
AI is driving a major shift in marketing. Although it has been many years since a new technology drastically changed the way businesses operate, AI is here to stay and the early adopters will be the ones to win. AI…
Bet your bottom dollar The expansion of legal sports betting caused tough political and social issues to quickly bubble to the surface The New York Times news. And—surprise, surprise—advertising is often at the heart of the problem. There are reportedly…
Award winning BA ads bulleted by Unusual Creative Studio. Because a travel ad without a picture of the destination is all wrong. The more fashionable parts of the advertising industry have always loved failure. On and on about how important…
As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, financial services marketing leaders face new challenges in managing customer data within Salesforce. This regulatory framework requires a new approach to how financial…
[1]37% of shoppers also say that online ads during the holidays influence their purchase decisions, help them find what they’re looking for, and encourage discovery. 1 in 4 will spend less this Christmas, while 15% have already started shopping to…
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The goal of the collaboration is to provide publishers with superior performance and increased ad revenue, while ensuring that…
