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Innovid’s Harmony initiative is recognized as driving the future of advertising by keeping TV open for everyone and controlled by no one NEW YORK — Innovation (NYSE:CTV), an independent software platform for the creation, delivery, measurement and optimization of connected…
Today’s marketers face a dual challenge: delivering immediate results and fostering long-term customer loyalty. Meeting these requirements requires more than just tools; it requires innovation and flexibility. In his latest report The Revenue Blueprint: Strategies for Performance Obsessed MarketersIntuit, the…
Modern marketers know that every new piece of work they put out into the world in service of their brand can be met by many different audiences. There is a target group of consumers that marketers hope their latest campaign…
Digital technology has undoubtedly been the driving force behind business transformation over the past decade. Creating new digital businesses and bringing the power of data and digital services to established organizations. Digital Business Transformation (DBT) has dramatically improved the way…
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Vici is a leader in digital advertising solutions and is excited to unveil its latest product: Digital Out-Of-Home (DOOH) Ads. This revolutionary offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging…
New features of the LiveRamp Data Collaboration Platformincrease speed and efficiency and unlock immediate value from cleanrooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the latest version of the LiveRamp Data Collaboration Platform, which further accelerates time-to-value for customers…
Mobile end users are acutely aware of the growing security, fraud and privacy threats when using mobile apps, and are demanding that mobile brands and businesses step forward and provide real defenses against these threats. This is according to Appdomethe…
Using language to deceive, or lie, was a uniquely human activity. I say “was” because AI is now doing it too. Research from Antropická he showed an AI model providing answers that he knew contradicted his original preferences. It was…
Agencies are not platforms – and never will be. Let’s not kid ourselves. At best, they embarked on platform cosplay; a pinch of data here, a bit of recurring revenue there. But the idea that they’re about to shed their…
