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Since the summer, Epic Games has invested in a marketing campaign promoting specific experiences created by creators in Fortnite. The effort so far has resulted in serious traffic increases for select experiences — but it’s also raised questions from some…
A number of publications were published this year (including AdExchanger) noted stagnation in the gaming segment of the advertising ecosystem. The reports refer to recent studies by the IAB and WARC/Dentsu that found that brand advertising spending on video games…
Anyone can achieve success, but at what cost and for how long? Once upon a time I was even 30 years old. At the time, I was trying to build a name and reputation in the advertising industry. I created…
brightcove, the world’s most trusted streaming technology company is sharing significant improvements to its platform through strategic partnerships to improve the process of creating, distributing and monetizing video content. As part of the goal of helping customers build more cohesive…
Bluesky, the self-proclaimed “billionaire resistant” microblogging platform, is stealing the limelight with over 13 million users already on board. Touted as a fresh alternative to Elon Musk’s X, the platform is quickly gaining traction — adding about a million new…
I am not a fan of intellectuals. People who complicate, theorize, pontificate and pose. With little impact on the real world. Marketing is a simple business. Wear what you want to make yourself feel important or smart, but marketing is…
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The company directly integrates client data files into VALID™ provide a more accurate and comprehensive representation of post-view conversions across linear TV, streaming and digital channels NEW YORK — VideoAmpthe leading technology-first media measurement company transforming advertising has announced plans…
Modern technologies lead to safer work environments and have a profound impact on overall workplace safety in all industries. Certain technological advancements are becoming increasingly popular to improve workplace safety training and implementation, which is essential when looking at data.…
For 2025, Uber Advertising is sticking with what works: expanding markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. There’s no need to fix what’s not broken—especially when a horse-riding app…
