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Digital technology has undoubtedly been the driving force behind business transformation over the past decade. Creating new digital businesses and bringing the power of data and digital services to established organizations. Digital Business Transformation (DBT) has dramatically improved the way…
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Vici is a leader in digital advertising solutions and is excited to unveil its latest product: Digital Out-Of-Home (DOOH) Ads. This revolutionary offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging…
New features of the LiveRamp Data Collaboration Platformincrease speed and efficiency and unlock immediate value from cleanrooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the latest version of the LiveRamp Data Collaboration Platform, which further accelerates time-to-value for customers…
Mobile end users are acutely aware of the growing security, fraud and privacy threats when using mobile apps, and are demanding that mobile brands and businesses step forward and provide real defenses against these threats. This is according to Appdomethe…
Using language to deceive, or lie, was a uniquely human activity. I say “was” because AI is now doing it too. Research from Antropická he showed an AI model providing answers that he knew contradicted his original preferences. It was…
Agencies are not platforms – and never will be. Let’s not kid ourselves. At best, they embarked on platform cosplay; a pinch of data here, a bit of recurring revenue there. But the idea that they’re about to shed their…
Enjoy this weekly comic from AdExchanger.com highlighting the digital advertising ecosystem… Contribution Comic book: Naughty appeared first on AdExchanger. Source link
I was asked for my views on the impact of the UK’s long-awaited budget – the first since the new Labor government. This is an important fiscal event in the UK as it sets the tax, spending and borrowing regime…
FreeCast announces another piece of its industry-wide streaming solution, a first-of-its-kind “Zero Gap” programmatic platform that promises a 100% ad fill rate. With this powerful 3-in-1 advertising solution, FreeCast caters to both programmers and marketers by maximizing the monetization potential…
