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As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, financial services marketing leaders face new challenges in managing customer data within Salesforce. This regulatory framework requires a new approach to how financial…
[1]37% of shoppers also say that online ads during the holidays influence their purchase decisions, help them find what they’re looking for, and encourage discovery. 1 in 4 will spend less this Christmas, while 15% have already started shopping to…
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The goal of the collaboration is to provide publishers with superior performance and increased ad revenue, while ensuring that…
After TikTok lost its legal battle to overturn a law that could have banned it in the United States (US), millions of users and businesses are wondering what will happen next for the social media platform that has become deeply…
With a potential US TikTok ban looming as early as January, creators and agencies are divided: some see it as inevitable, while others believe it won’t happen. The rift has flared since TikTok’s future was first called into question, but…
You don’t need decades of expertise in political communications to know that both major parties will face significant challenges in the next general election. Indeed, a more telling insight into its likely outcome – a significant opportunity unique to Labor…
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Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOpsa company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series…
This partnership strengthens advertising integrity across the entire advertising ecosystem and supports a more secure and trusted supply chain NEW YORK, NY – GeoEdge, a global leader in security and ad quality, has been selected by Yahoo DSP to strengthen…
Last month, Clip It, Roblox’s version of TikTok, launched its first official advertising products. Now, Sia has become the first musician to activate within Clip It – and it’s already sparked an unprecedented surge in user activity within the experience.…
